Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.
Tiffany & Co. was just acquired by LVMH in a massive, $16.2 billion deal. Here's how the iconic jewelry chain became one of America's most beloved luxury brands.
Tiffany & Co. was just acquired by LVMH in a massive, $16.2 billion deal. Here's how the iconic jewelry chain became one of America's most beloved luxury brands.
Bethany BironNov 26, 2019, 22:45 IST
Advertisement
Tiffany & Co. made history on Monday after it was purchased by the luxury conglomerate LVMH in a record-breaking $16.2 billion deal.
Tiffany has been a beloved fixture in American culture and society for nearly two centuries, beginning as a fine goods and stationery store in 1837.
We took a closer look at Tiffany's iconic rise to dominance.
After nearly two centuries of outfitting America's most stylish and influential figures with bedazzled accoutrements, Tiffany & Co. made history this week when it was purchased by LVMH in its most expensive acquisition to date.
On Monday, the luxury conglomerate announced it had struck a deal to purchase the iconic jeweler for a whopping $16.2 billion. The acquisition marks the culmination of weeks of speculation over whether Tiffany would accept a bid from LVMH, which first made an offer for $14.5 billion earlier this month. The deal is a strategic move by LVMH to better compete against its peers Kering and Richemont in the luxury jewelry category, embedding Tiffany within the company's already robust 75-company umbrella.
Tiffany & Co. has a storied history, beginning as a New York-based stationery and fine goods store in 1837. US presidents have sought out the jeweler over the years, starting with Abraham Lincoln and first lady Mary Todd Lincoln. In 1886 Tiffany & Co. introduced the concept of the diamond engagement ring as we know it today.
Over time, Tiffany & Co. became synonymous with the lavish lifestyles of the Gilded Age. It later evolved to become an integral part of pop culture, with movies like "Breakfast at Tiffany's," as well as a beloved red carpet accessory among Hollywood's elite. Today it has more than 200 stores across the globe and a voracious fan base.
Advertisement
We took a closer look at how Tiffany & Co. became the luxury powerhouse it is today.
Tiffany & Co. was founded in 1837 by 25-year-old Charles Lewis Tiffany and John B. Young. Tiffany used a $1,000 advance from his father to open the store.
Tiffany & Co. specialized in silver and was notable for using the 92% pure British standard method of producing its ornate products.
Here's an early Tiffany & Co. newspaper ad.
Tiffany began its rise to prominence after becoming the first American company to win the grand prize for silver craftsmanship at the 1867 Paris World's Fair.
Tiffany continued to garner attention when it acquired the world's largest yellow diamond in 1878.
Dubbed the Tiffany diamond, the gem was found in a Kimberley diamond mine in South Africa and was cut from 287.42 carats to 128.54 carats with 82 facets by gemologist Dr. George Frederick Kunz.
Another Vogue model shows off the Tiffany engagement ring.
By the early 1900s, Tiffany was already beloved among politicians and celebrities alike.
Franklin Roosevelt purchased a Tiffany engagement ring for Eleanor Roosevelt in 1904. It was quickly becoming a go-to spot for notable high-society families including the Vanderbilts, Astors, and Whitneys.
Over the next few decades, Tiffany established itself as the "world's diamond authority," thanks to its introducing shoppers to precious gems from around the world.
The Fifth Avenue store became a go-to destination in Manhattan.
Tiffany soon became synonymous with the nation's most fashionable women, including famed magazine columnist and editor Diana Vreeland.
Before long, you couldn't even crack open a magazine without seeing models draped in Tiffany jewelry. Tiffany was everywhere, from the pages of Glamour magazine ...
... to issues of Mademoiselle.
Tiffany was also a favorite of First Lady Jackie Kennedy, seen here wearing a Tiffany brooch gifted to her by President John F. Kennedy following the birth of their son.
The piece was designed by Jean Schlumberger, and today it exists in the Kennedy Library in Boston.
Tiffany & Co. further exploded into popular culture with the release of the classic film "Breakfast at Tiffany's" in 1961.
Based on the book by Truman Capote and starring Hollywood icon Audrey Hepburn, "Breakfast at Tiffany's" is a romantic comedy chronicling the life of Manhattan socialite Holly Golightly.
To commemorate the start of filming, Henry B. Platt — the great-grandson of founder Charles Lewis Tiffany — affixed a Tiffany necklace on Audrey Hepburn.
True to its title, "Breakfast at Tiffany's" features several scenes both inside and outside of the store.
Tiffany & Co. was also featured in the 1967 thriller "Rosemary's Baby," starring Mia Farrow. In the scene, Farrow's character visits Tiffany & Co. to order birth announcement cards.
In 1967, Tiffany was asked to design the Vince Lombardi Trophy for the NFL Super Bowl. It has created the trophy every year since.
The next two decades ushered in a wave of fresh designers who each brought their unique flare to jewelry design, including Jean Schlumberger.
Elsa Peretti joined in the 1970s, bringing "design with an elegant simplicity based on natural forms."