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This Finnish fashion brand has turned old McDonald's uniforms into high-fashion workwear — take a look

Beatrice NolanDec 20, 2022, 21:12 IST

The designs explore new ways of adapting worn-out workwear, according to the fashion brand.Vain / Sofia Okkonen

Vain, a Finnish fashion brand, has crafted a fashion collection from upcycled McDonald's uniforms.
Vain CEO Roope Reinola says the line was inspired by McDonald's "cultural omnipresence."

A Finnish fashion brand has teamed up with McDonald's to upcycle old workwear into 13 high-fashion looks.

Vain / Sofia Okkonen

Vain CEO Roope Reinola says the line was inspired by McDonald's "cultural omnipresence."

Vain / Sofia Okkonen

McDonald's is one of the few visual references that is recognizable to most people in the world, Reinola said.

Vain / Sofia Okkonen

Old McDonald's uniforms account for 95% of the materials used in the collection.

Vain / Sofia Okkonen

Reinola said McDonald's iconic Golden Arches were an emblem of pop culture when she was growing up in rural Finland.

Vain / Sofia Okkonen

It was McDonald's that made the first move

Vain / Roope Reinola

Reinola said it was clear from the start they would be working with old staff uniforms.

Vain / Sofia Okkonen

While the core idea was to make staff uniforms for McDonald's employees, the company still needed to find a way to bring its own unique touch to the clothes.

Vain / Sofia Okkonen

The McDonald's collection is not up for sale.

Vain / Sofia Okkonen

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This Finnish fashion brand has turned old McDonald's uniforms into high-fashion workwear &mdash; take a look

A Finnish fashion brand has teamed up with McDonald's to upcycle old workwear into 13 high-fashion looks.

Vain CEO Roope Reinola says the line was inspired by McDonald's "cultural omnipresence."

McDonald's is one of the few visual references that is recognizable to most people in the world, Reinola said.

Old McDonald's uniforms account for 95% of the materials used in the collection.

Reinola said McDonald's iconic Golden Arches were an emblem of pop culture when she was growing up in rural Finland.

It was McDonald's that made the first move

Reinola said it was clear from the start they would be working with old staff uniforms.

While the core idea was to make staff uniforms for McDonald's employees, the company still needed to find a way to bring its own unique touch to the clothes.

The McDonald's collection is not up for sale.

This Finnish fashion brand has turned old McDonald's uniforms into high-fashion workwear — take a look