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These 53 college towns 'eat the most Chipotle' — and the chain will reward them by staying open until midnight on Halloween

Oct 19, 2023, 09:08 IST
Business Insider
Chipotle is expanding its late-night hours on Halloween at select college towns.Chipotle
  • Chipotle said it plans to keep 53 college-town stores open until midnight on Halloween.
  • The chain said it is targeting college towns popular with Gen Z, a group that likes to eat late.
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Chipotle is joining a growing list of fast-food chains that are expanding their late-night hours.

But instead of going national with its late-night business, Chipotle is targeting "college towns that eat the most Chipotle," the chain announced Wednesday.

The fresh-Mex chain, which has more than 3,250 restaurants, said 53 college towns will stay open until midnight on Halloween – a busy night for the brand. Stores typically close around 10 p.m. but hours vary by location, the chain told Insider.

On Halloween, stores across the country will be offering a $6 entree as part of the chain's 23-year-old "Boorito tradition" promotion. The offer, valid only for digital orders, starts at 3 p.m. local time and runs until closing.

The chain said it is extending hours in its top-performing college-town locations in states like North Carolina, Ohio, and Florida to embrace "the late-night dining preferences of Gen Z."

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"Over the past two years, Chipotle has seen a 30 percent increase in transactions after 8 p.m. on Halloween and 81 percent of 18- to 26-year-olds surveyed reported wanting to see Chipotle open until midnight," the chain said.

Late-night sales have been making a comeback for fast-food chains. According to Nation's Restaurant News, which cites Circana Crest data, late-night traffic increased by 7.5% in the second quarter this year compared to the same period in 2022.

On Wednesday, Pizza Hut said locations nationwide will "stay open until midnight or later with several restaurants even staying open as late as 2 a.m."

In its second-quarter earnings call in August, Wendy's said its push into the late night paid off with double-digit sales growth.

Here is the list of 53 Chipotles in college towns that are staying open until midnight on Halloween:

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Alabama:

Tuscaloosa: 1800 McFarland Boulevard East, Suite 608

Arizona:

Tempe: 1038 S. Mill Avenue

Flagstaff: 1111 S. Plaza Way

California:

La Jolla: 8657 Villa La Jolla Drive, Suite 209

Berkeley: 2311 Telegraph Avenue

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Long Beach: 1800 Ximeno Avenue

Los Angeles: 1077 Broxton Avenue

Colorado:

Boulder: 1650 28th Street, Unit 1224

Florida:

Gainesville: 1432 W. University Avenue

South Miami: 6290 S. Dixie Highway

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Tampa: 2576 E. Fowler Avenue

Orlando: 11680 University Boulevard

Georgia:

Atlanta: 718 Ponce De Leon Ave NE

Athens: 165 Alps Road

Illinois:

Champaign: 528 E Green Street, Suite 101

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Indiana:

West Lafayette: 200 W. State Street

Bloomington: 420 E. Kirkwood Avenue

Louisiana:

Baton Rouge: 101 W. State Street

Maryland:

College Park: 7332 Baltimore Avenue

Salisbury: 1016 S. Salisbury Boulevard

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Michigan:

Ann Arbor: 235 S. State Street

East Lansing: 539 E. Grand River Avenue

Minnesota:

Minneapolis: 800 Washington Avenue SE

Mississippi

Oxford: 2151 Jackson Avenue W

Missouri:

Columbia: 306 South 9th Street

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New York:

Vestal: 4698 Vestal Parkway East

New York: 117 E. 14th Street

New York: 2843 Broadway

North Carolina:

Raleigh: 2316 Hillsborough Street, Suite 100

Charlotte: 9335 N. Tryon Street, Suite 101

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Chapel Hill: 301 W. Franklin Street

Greenville: 610 Greenville Boulevard SE

Wilmington: 1525 Fordham Road, Oleander Drive Pad

Ohio:

Columbus: 1726 N. High Street

Athens: 41 S. Court Street

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Oxford: 1 W. High Street, Suite 101

Cincinnati: 2507 W. Clifton Avenue

Bowling Green: 1558 E Wooster Street

Dayton: 1211 Brown Street

Oklahoma:

Norman: 765 Asp Avenue

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South Carolina:

Clemson: 393 College Avenue, Suite 201

Tennessee:

Nashville: 400 21st Avenue South

Knoxville: 1701 Cumberland Avenue

Texas:

Waco: 721 S. 4th Street, Suite 100

Lubbock: 2411 Glenna Goodacre Boulevard

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College Station: 815 University Drive

Austin: 2230 Guadalupe Street #32

Pennsylvania:

State College: 116 Heister Street

Philadelphia: 1100 W. Montgomery Avenue, Suite A

Utah:

Salt Lake City: 734 East 400 S

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Wisconsin:

Madison: 658 State Street

Milwaukee: 600 E. Ogden Avenue

Washington, DC:

2000 Pennsylvania Avenue NW Lobby 15

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