The sneaker resale industry has continued to thrive amid a pandemic.The RealReal
- The sneaker industry thrived in 2020.
- Hyped collaborations and a surge in demand for the Air Jordan brand helped keep the sneaker resale market hot.
- Luxury consignment platform The RealReal shared a roundup of the most expensive sneakers to sell on the platform in 2020.
2020 was a fantastic year for sneakers, pandemic notwithstanding.
While lockdowns and store closures initially hurt production, the industry quickly bounced back, thanks to a variety of factors that helped ignite demand for certain pairs.
Across all sneakers available on resale platforms, Air Jordan soared above the rest in 2020, in part, thanks to the launch of ESPN's Michael Jordan docuseries "The Last Dance."
Read more: In the 'year of Jordan,' GOAT CEO says demand for the retro sneakers has skyrocketed for reasons other than the 'Last Dance' documentary
Beyond Air Jordan, a slew of interesting new releases this year also fueled the hype.
The controversial Ben & Jerry's-themed "Chunky Dunkys" and the Grateful Dead SBs are still fetching more than $1,100 and $700 on StockX, respectively.
Thus far, the $2 billion sneaker resale market has proven to be somewhat pandemic-proof. GOAT, a leading sneaker resale platform, saw a surge of new sellers joining the app at the start of pandemic. StockX, another leading sneaker resale platform, announced in a July report that it had surpassed 10 million lifetime sales and had its two biggest sales months ever during the months of May and June.
As 2020 draws to a close, Luxury consignment retailer The RealReal shared a roundup of the most expensive sneakers to sell on its platform in 2020. From the always popular "Back to the Future" themed Nikes to the Tom Sachs Mars Yard, here were the top sellers: