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The rise and fall of movie theaters — and how the coronavirus pandemic might change them
The rise and fall of movie theaters — and how the coronavirus pandemic might change them
Erin McDowellMay 23, 2020, 02:27 IST
A person wearing a mask walks past the closed AMC 14 movie theater during the coronavirus pandemic on May 14, 2020 in New York City.Noam Galai/Getty Images
Movie theaters as we know them have been around for more than a century.
The movie theater industry has been around for over 100 years, but unprecedented times have created a perfect storm for the demise of movie theaters.
"We should be a month into summer blockbusters, and we don't even know if they're going to show up this summer," Jeff Bock, senior box-office analyst at Exhibitor Relations, told Business Insider.
Steadily declining ticket sales and now-shuttered movie theaters and palaces nationwide have put the fates of summer blockbusters into question.
Here is a look at the rise and fall of movie theaters — and a solution that could potentially save the industry.
Early movie theaters, or electric theaters, were housed in tents.
Movie-goers stand in front of large cloth banners which mark the entrance to an early movie theater in 1905.
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The first permanently built movie theater was Tally's Electric Theater.
Crowd shot of well-dressed adults in movie theater, Chicago, Illinois, circa 1945.
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In 1905, Pittsburgh movie theater owners Harry Davis and John Harris introduced 5-cent Nickelodeon movies.
Entrance to the Hippodrome Theater.
Schenectady Museum/Hall of Electrical History Foundation/CORBIS/Corbis/Getty Images
Most movie theaters in the early 1900s only had one screen so only one film could be shown at once.
The Paris theater in New York City.
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Post-nickelodeon movie theaters were designed to be glamorous.
The auditorium at the Odeon, Leicester Square, London, 1937.
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Despite being the most iconic movie-watching snack of today, popcorn was actually once banned in movie theaters.
A customer using a coin-operated popcorn machine, which charged 10 cents per bag.
Wallace Kirkland/The LIFE Picture Collection/Getty Images
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The movie theater industry got a revamp with the introduction of the drive-in in the early 1930s.
A drive-in movie cinema in Los Angeles, circa 1930.
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Drive-in movie theaters continued to be popular well into the 1950s and became a hallmark of American culture.
Natalie Wood displays the new drive in-movie speakers as she leans out of her car window, Hollywood, California, 1957.
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The first multiplex — a movie theater with more than one screen — opened in a Missouri shopping mall in the early 1960s.
Interior of a commercial retail mall in the 1960s.
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The first permanent Imax 3D theater was built in Toronto in 1971.
People watching an Imax 3D movie.
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The first megaplex built in the United States was the AMC Grand 24 theater in Dallas, Texas.
AMC Grand 24 in Dallas, Texas.
AP Photo/Ron Heflin
Throughout the '90s, going to the movies remained a popular activity.
The Odeon Cinema opens at SkyDome multiplex, Croft Road, Coventry, October 21, 1999.
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However, movie theater attendance is falling.
Movie theater concessions stand.
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Over the last few years, the rise of in-home streaming services like Netflix, Hulu, Amazon Prime Video, and more have changed how people view movies.
A person watching Netflix.
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Major streaming services have come out with smash hits of their own.
The cast of "Marriage Story" attends the New York premiere at Paris Theater on November 10, 2019.
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The coronavirus pandemic has caused many movie theaters to close, and it's unclear how many will reopen, when, or what the future of movie-going holds.
A sign stating that an AMC theater is closed.
Bill Tompkins/Getty Images
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If theaters in the US follow similar guidelines to ones abroad, the movie-going experience could look vastly different.
Customers wearing protective masks inside a movie theater after the Czech Republic lifted restrictions allowing cinemas to re-open on May 11, 2020.
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Entertainment studios may pivot partially — or even entirely — to the video-on-demand model for its 2020 or 2021 releases.
"Trolls World Tour" proved the success of video-on-demand in the coronavirus era.
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However, as the coronavirus pandemic stretches into the summer months, it's possible that many movie theaters nationwide will not survive.
The empty parking lot at the movie theater since it closed due to the coronavirus pandemic in Mounds View, Minnesota.
Michael Siluk/Education Images/Universal Images Group/Getty Images
However, drive-in movie theaters are seeing a surprising resurgence in popularity.
People arrive for a movie at the Warwick Drive-In on the first evening that the theater was allowed to re-open on May 15, 2020, in Warwick, New York.
Spencer Platt/Getty Images