- The long-awaited
KFC xCrocs shoe collaboration sold out within half an hour after they launched at 12:00 pm Eastern Time on Tuesday. - Fans took to social media to express their disappointment, with some saying that they'd been waiting in line since before the official launch time.
- One user blamed shoe resellers for using bots to snatch up the clogs — a common tactic used by many in the sneaker industry.
KFC's long-awaited shoe collaboration with Crocs went for sale at 12:00 pm Eastern Time on Tuesday, and they sold out half an hour from their launch.
Just half an hour after the shoes launched, KFC posted on Twitter at 12:31 pm that the shoes had already sold out. Fans that had been waiting in a virtual line to purchase the shoes expressed disappointment that they were unable to buy a pair. Some Twitter users blamed "bots and scalpers" for the shoe's quick sellout.
—Shannon (@luv_mydachshund) July 28, 2020
—Pat S (@patsanger) July 28, 2020
—Koko (@Orientalis_) July 28, 2020
Sneaker and footware resellers do use bots to snatch up shoes right when they're released, making it harder for ordinary citizens to buy a hyped-up collab like the KFC x Crocs. A Facebook user criticized KFC for not offering the clogs on pre-order and instead choosing to release the shoes in an event, saying that this allowed bots to buy most of the shoes.
A KFC spokesperson confirmed to Business Insider that there were no plans to produce more KFC x Crocs shoes.
—KFC (@kfc) July 28, 2020
The shoe collab, which features clogs painted like fried chicken buckets topped with a chicken-scented charm, was first unveiled at New York