The brand behind the viral Big Red Boots has made a microscopic handbag 'smaller than a grain of salt'

• The brand behind the viral Big Red Boots is releasing a tiny handbag 'smaller than a grain of salt.'
• MSCHF's Microscopic Handbag is bright green and modeled on a Louis Vuitton handbag.

The brand behind those viral Big Red Boots has come out with an even wackier design – a microscopic handbag "smaller than a grain of salt."

MSCHF, a New York-based art advertising collective, said it's exhibiting a tiny handbag at Pharrell William's auction house JOOPITER in Paris from June 20 to 24.

The bag is fluorescent green and modeled after the Louis Vuitton Monogram OnTheGo handbag. Kevin Wiesner, chief creative officer of MSCHF, told The New York Times it had not obtained permission from the fashion house to use the design.

It measures just 657 by 222 by 700 micrometers and is to be displayed in a sealed gel case mounted beneath a microscope, according to MSCHF.

The tiny handbag is intended to serve as a commentary on how a practical item has become little more than a way to promote a brand.

MSCHF said in a press release: "As a once-functional object like a handbag becomes smaller and smaller its object status becomes steadily more abstracted until it is purely a brand signifier. Previous small leather handbags have still required a hand to carry them - they become dysfunctional, inconveniences to their 'wearer.'

"Microscopic Handbag takes this to its full logical conclusion. A practical object is boiled down into jewelry, all of its putative function evaporated; for luxury objects, useability is the angels' share."

Weisner told the Times that when samples of the bag arrived a few months ago, they were so small that the team lost some of them.

The bag will become available for global bidding from June 19 to 27 on JOOPITER.com.

MSCHF is famed for its controversial and memeable designs including its $350 Big Red Boots that sold out last year and Lil Nas X's "Satan Shoes." It was founded in 2016 by former Buzzfeed staffer Gabriel Whaley, who told Insider that the company runs on "structured chaos."