- Piper Jaffray released its latest survey on the shopping habits of teens and found 16 brands falling out of favor among male and female consumers.
- The report analyzed responses from 9,500 shoppers across 42 states with an average age of 15.8 years old.
- See the full list of brands losing momentum with teen shoppers, below.
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Gen Z giveth and Gen Z taketh away - at least when it comes to brand buzz.
While young shoppers have proven to have the power to swathe companies in relevance, their waning interest can be equally as impactful. According to Piper Jaffray's latest report on the shopping habits of teens - which examined survey responses from 9,500 shoppers across 42 states, with an average age of 15.8 years old - there are 16 brands across both male and female shoppers that are quickly falling out of favor.
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According to the findings, apparel comprises 27% of the wallet share of female teen shoppers, compared to 23% for men. The study also revealed that apparel spending was down 3% year-over-year, though females outspent males by approximately $170.
"Broadly, the casualization of fashion continues," Piper Jaffray wrote in a press release about Gen Z shoppers, noting that they contribute $830 million in
See the full list of brands teens are ditching - ranked in order of the percentage of teens who said they are no longer wearing each brand, from lowest to highest - below:
