Take a look at the dazzling artwork being shown on a huge 'digital canvas' in London

• Outernet London has 23,000 square feet of floor-to-ceiling high-definition LED video screens.
• It displays "experiential advertising" as well as immersive contemporary digital art works.

The Outernet, next to Tottenham Court Road station in London's West End, has been described as an "immersive entertainment district."

It has two event spaces that can be used for gigs, performances and club nights – as well office space, apartments, retail stores, and a 55-room music-themed hotel.

But perhaps the most eye-catching element of the project, which opened last November, is the 23,000 square feet of super high-definition LED screens at street level that it's calling the "world's largest digital canvas."

The immense, immersive 360-degree screens display "experiential advertising" from companies including Burberry, Amazon, Netflix, BMW, EA Games, and Chanel – as well as contemporary digital art exhibitions.

The latest exhibition, which opens on January 22, is called "Heaven's Gate" by Italian-born Canadian contemporary artist and film director Marco Brambilla.

It presents the "spectacle of the Hollywood dream factory as a panoramic video collage" that "celebrates and satirizes pop culture" by looping iconic moments from classic films.

Brambilla, who's known for recontextualizing images from popular culture in his artwork, also directed the music video for Kanye West's 2010 single "Power."

The company behind Outernet plans aims to open similar districts in New York and Los Angeles in the future.

Take a look at Outernet and its immersive digital artworks.

Outernet in London's West End features digital advertising and exhibitions on its immersive LED screens.

Outernet

The first exhibition was a project by artist Simon Denny called "Dot Com Séance."

Outernet

Source: Outernet

It sought to explore "technology's sustained influence upon global cultural and political development."

Outernet

Source: Outernet

The second exhibition featured the artwork of Hilma af Klint

Outernet

Viewers were invited into the Swedish artist's "spiritual world."

Outernet

Source: Outernet

"Klint dreamt of a spiral-shaped building to house her most important works. The idea never materialized, and the temple remained an imaginary creation – until now."

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Source: Outernet

There's also an exhibition by Dublin-based artist Agustín Vidal Saavedra, which is on display until the end of January.

Outernet

Saveedra's "The Summer Palace" combines Renaissance paintings with images of outer space.

Outernet

The artist said: "We used particle simulation to create galaxies, stars and explosions and AI to enhance the painting quality to an insane 8K resolution."

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Source: Outernet

"Heaven's Gate" by Marco Brambilla opens on January 22. It will include "psychedelic landscapes" made up of "looping samples of iconic moments in cinematic history."

Outernet

Source: Outernet

Outernet also carries advertising from big brands such as Netflix and Chanel.

Outernet