+

Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Close
HomeQuizzoneWhatsappShare Flash Reads
 

Starbucks ties up with Impossible to sell a new plant-based breakfast sandwich on revamped summer menu

Jun 23, 2020, 23:00 IST
Business Insider
Starbucks
  • Starbucks is selling a plant-based sandwich as part of a collaboration with Impossible Foods.
  • The coffee giant's revamped summer menu also includes two coffee-based cold brew beverages with almond milk foam topped with either cinnamon or dark cocoa.
  • The menu reflects Starbucks' efforts to become a more sustainable company.
Advertisement

Starbucks has partnered with Impossible Foods to add a new plant-based breakfast sandwich to its summer menu.

The new breakfast item, available from Tuesday, June 23, will join a list of other plant-based options on the revamped menu, including two cold-brew coffee beverages with almond milk flavored with dark cocoa or cinnamon.

The new items will add to a list of other plant-based items such as non-dairy drinks, oatmeal, and certified vegan bagels.

Dependent on location, the new breakfast sandwich will be priced between $4.95 to $5.25.

Available in most US locations, the "Impossible Breakfast Sandwich" is made with a cage-free fried egg and cheddar cheese on ciabatta bread, Starbucks said in a press release.

Advertisement

In January, the coffee chain set a multi-decade goal of becoming a more sustainable, "resource positive" company. Dr. Patrick O. Brown, founder and CEO of Impossible Foods, said Starbucks' "commitment to add more plant-based ingredients to its menu is a new benchmark for large corporations."

Previously, the company collaborated with Beyond Meat to roll out a plant-based sandwich in Canada.

Beyond Meat's partnership extended to a new menu that debuted in China as Starbucks' stores were slowly reopening following the COVID-19 outbreak. Meat-alternative products are yet to take off in the same way in China as in the US and Europe.

You are subscribed to notifications!
Looks like you've blocked notifications!
Next Article