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Starbucks is launching its first color-changing cup after COVID-19 closures — but refills aren't back on the menu yet

Kate Taylor   

Starbucks is launching its first color-changing cup after COVID-19 closures — but refills aren't back on the menu yet
Retail2 min read
  • Starbucks is launching the reusable Confetti Cold Cup across the US later this month.
  • The cup, which changes colors when a cold drink is poured inside, is already popping up on social media and resale sites such as eBay.
  • Starbucks will not refill the reuseable cups, due to safety concerns linked to the coronavirus pandemic.

Starbucks is launching new color changing cups later this month — the coffee giant's first foray into reusable cups following the coronavirus pandemic.

The Confetti Cold Cup has started showing up on social media over the last week. Starbucks told Business Insider that the Confetti Cold Cup, which changes colors when a cold drink is poured inside, and other summer-inspired merchandise will be available later this month.

Here's a look at some of the early images of the Confetti Cold Cup:

The latest #colorchangingcup from #Starbucks. I actually didn’t realize it was colour changing until it was used for the first time tonight. Comes with a multi straw and blue lid.

A post shared by Reusablecups from Starbucks (@sbuxreusablecups) on May 16, 2020 at 8:28pm PDT

@jayciekathleen3

the confetti one is definitely my favorite one!!! ##starbucks ##starbuckstumbler ##starbuckstumblers ##colorchangingcups ##colorchangingstarbuckscup

♬ Hit It - Yung Skrrt

The cup is already popping up on resale websites, as often happens with Starbucks' reuseable cups. Some sellers on eBay are seeking more than $20 per cup.

That's a significant markup on Starbucks' set prices for the cup. The 24-ounce Confetti Cold Cup will be available for $4, and will be restocked through the summer.

Starbucks will still not refill the reuseable cups at this point, the company told Business Insider.

Many chains have made adjustments to their refill policies due to new safety measures linked to the coronavirus. For example, McDonald's, Burger King, and other fast-food chains have shut down their self-service soda stations.

Read the original article on Business Insider

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