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Some workers say Starbucks is gearing up for a Taylor Swift collaboration as the fast-food industry continues to tap star power

Nov 11, 2021, 03:15 IST
Business Insider
Taylor Swift Matt Winkelmeyer/Getty Images
  • Four workers told Insider a Taylor Swift drink is coming to Starbucks.
  • Starbucks has not confirmed the drink, but the chain's recent tweets have fans speculating.
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Four US Starbucks workers told Insider that the coffee chain is planning to release a drink in collaboration with Taylor Swift, but the company is keeping mum.

"Taylor's Drink," will be a Grande Nonfat Caramel Latte, available for the remainder of the Starbucks holiday lineup, workers told Insider, citing internal company communications. They said the drink's planned debut on Friday, November 12 is timed to coincide with the release of Red (Taylor's Version) - a new recording of Swift's 2012 album Red.

Starbucks has hinted at a potential partnership with Swift but hasn't confirmed anything concrete.

"From Starbucks red cups to the upcoming release of Red (Taylor's Version), it's officially red season! We do not have anything more to share," a spokesperson told Insider.

Some fans suspect that Starbucks was hinting at a partnership by punctuating recent tweets with a red scarf emoji, like the scarf mentioned in the lyrics to one of Swift's songs. Another recent Starbucks tweet included the names of two Swift songs, "All Too Well" and "Forever & Always."

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It wouldn't be surprising if Starbucks announced a collaboration with Taylor Swift. Celebrity partnerships have been gaining popularity in fast food for over a year and are still trending. McDonald's just announced its latest famous order campaign with Mariah Carey for the holiday season, following the success of partnerships with Travis Scott, BTS, and others.

Other chains have followed McDonald's lead. Tim Horton's announced plans to work with Justin Bieber, starting with the release of "Timbiebs." Popeyes just released a new hot sauce and merch with Megan Thee Stallion, and Burger King launched its own line of "Keep It Real Meals" with Nelly and Lil Huddy.

Do you have a story to share about a retail or restaurant chain? Email this reporter at mmeisenzahl@businessinsider.com.

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