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SIGN UP NOW: Experts discuss the evolving role of retail media and the challenges of brand advertising

Aug 22, 2023, 20:21 IST
Business Insider
Xavier Lorenzo/Getty Images
  • On September 19, Insider is hosting "A New Era of Retail Media," a free virtual event at noon ET featuring speakers from Snowflake.
  • Retail media experts will share skills and strategies brand owners can use to expand their advertising reach.
  • Business owners are encouraged to join to learn about innovative retail media channels.
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SIGN UP NOW: Experts discuss how advertisers can navigate the evolving media landscape and leverage different retail media channels.

Combining robust first-party data on shoppers, exclusive inventory, and engaging ad formats, retail media is now the third-largest digital channel in the world.

Insider's virtual event, "A New Era of Retail Media'' presented by Snowflake, takes place on Tuesday, September 19, 2023, at noon ET. This event focuses on innovative advertising strategies and channels that brand owners can tap into to reach new customers.

Moderated by Lauren Johnson, senior advertising reporter at Insider, retail executives will give their insights on topics such as:

  • The key benefits of using retail media channels for advertising
  • How retail media changes the advertising industry, and how brands can stay ahead of these changes
  • How to navigate the evolving role of retail media and the challenges that brands are encountering in the advertising industry

This single-session event provides marketers and entrepreneurs an opportunity to expand their knowledge of the retail media landscape and learn new strategies from industry leaders.

Speakers include:

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  • Kristi Argyilan - Senior Vice President, Albertsons Media Collective
  • Glen Conybeare - Executive Lead, Retail Media, IPG Mediabrands
  • Erin Foxworthy - Industry Principal, Agencies & Advertisers, Snowflake Inc.

We hope to see you there!

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