+

Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Close
HomeQuizzoneWhatsappShare Flash Reads
 

Seeking nominations for the top social-shopping startups powering the next wave of e-commerce

Sep 27, 2023, 02:26 IST
Business Insider
Social shopping is a big focus for entertainment apps like TikTok and YouTube.Jongho Shin/iStock/Getty Images Plus
  • Insider is compiling a list of the leading startups boosting social commerce in the US.
  • We want to hear from you on the companies best positioned to help social shopping take off.
Advertisement

The age of social shopping is here. Or at least, the top social platforms hope it is.

YouTube has introduced a variety of commerce features in recent months, making shopping a centerpiece of its VidCon presentation in June. TikTok rolled out its dedicated shopping product to US users earlier this month after testing the feature for nearly a year. And Pinterest is similarly making social commerce a top focus.

The aim for many of these companies is to replicate the success of social shopping in Asia, where in-app commerce features and livestream influencer sellers help drive tens of billions in product sales each year.

With that lofty goal in mind, TikTok and other platforms are leaning on third-party startups to help guide brands, merchants, and influencers on how to succeed in social shopping.

Insider is compiling a list of these upstarts who specialize in areas like livestream selling, commerce logistics, and other areas unique to the social-shopping space.

Advertisement

We want to hear your thoughts. What are the companies that are best positioned to help social shopping succeed in the US? Please submit nominations for the list through this form (or below) by October 4:

You are subscribed to notifications!
Looks like you've blocked notifications!
Next Article