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See the brands poised to crush their rivals in 2023, including Wawa, Five Below, and Whataburger

  • Data firm Placer.ai tracks where people shop, work, and live using their mobile phones.
  • Their data shows the most promising retailers and restaurants for 2023.

Restaurants and retailers faced headwinds as they closed out 2022, with staffing challenges and rising inflation.

But the chains well-positioned to succeed in 2023 are the ones that are expanding stores in underserved markets, capitalizing on shifts in consumer preferences, and doubling down on value pricing to appeal to bargain hunters, according to Placer.ai, a firm that uses mobile-phone data to track where people shop and eat.

Chains with cult-like followings like Whataburger and Wawa are among the brands to watch in 2023, Placer.ai said Tuesday.

"While each company highlighted here is implementing a slightly different approach, these 10 brands have one thing in common – they all have a winning strategy for the coming year," the firm said.

Here are the 10 brands to watch in 2023, according to Placer.ai.

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