+

Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Close
HomeQuizzoneWhatsappShare Flash Reads
 

Say goodbye to self-serve soft drinks at McDonald's

Sep 12, 2023, 01:14 IST
Business Insider
McDonald's is getting rid of self-serve soda machines. Gado/Getty Images
  • Self-serve soda fountains allow consumers to refill multiple times at fast-food restaurants.
  • But, McDonald's said it is phasing out soda fountain machines in dining rooms across the US.
Advertisement

Dollar items are vanishing at McDonald's. The next thing to go: self-serve drinks.

The burger chain is phasing out soda fountain machines in dining rooms across the US, the company told Insider in a statement. The news was first reported by the State Journal-Register, citing several franchisees in Illinois. Restaurants in Illinois have already started the process, along with stores out West.

"McDonald's will be transitioning away from self-serve beverage stations in dining rooms across the U.S. by 2032," McDonald's said in a statement to Insider. " This change is intended to create a consistent experience for both customers and crew across all ordering points, whether that's McDelivery, the app, kiosk, drive-thru or in-restaurant."

Self-serve soda fountains allow fast-food consumers to refill multiple times. At a remodeled McDonald's in Orange, California, the self-serve beverage station has already been removed. Customers at that store must ask for refills at the counter.

The owner-operators interviewed by the State Journal-Register said several factors contributed to axing the soda machines from dining rooms, including food safety, theft prevention, and fewer dine-in customers.

Advertisement

"The crew pour system – which actually will use automated beverage systems to mechanically fill drink orders – minimizes human contact," the State-Journal reported. "Crew pour also eliminates theft and emphasizes the brand's new focus on creating a more relaxed dine-in experience complete with servers delivering meals to the table."

McDonald's crew-pour system helps eliminate theft, owner-operators say. Charlie Neibergall/AP

McDonald's, like the rest of the industry, is also seeing more consumers order food for takeout as digital orders increase in a post-pandemic environment.

"It's an evolution towards convenience and (the result of) the growth of digital service," franchisee Mikel Petro, who owns 15 McDonald's in central Illinois, told the State Journal-Register.

You are subscribed to notifications!
Looks like you've blocked notifications!
Next Article