- Swifties have been snapping up Travis Kelce merch from NFL e-commerce partner Fanatics.
- Sales boomed after Taylor Swift stopped by to watch a Kansas City Chiefs game on Sunday.
Swifties have been snapping up Travis Kelce NFL jerseys and T-shirts after Taylor Swift stopped by to watch one of his games in Kansas City, Missouri, on Sunday.
Kelce, the Kansas City Chiefs' tight end, was one of the top five selling NFL players on Sunday, a spokesperson for sports retailer Fanatics, the NFL's official e-commerce partner, told outlets including TMZ. The spokesperson added that there was a "nearly 400% spike" in Kelce merchandise sales throughout the Fanatics network of sites, including NFLShop.com.
It's unclear whether the almost fivefold spike in sales was just for Kelce jerseys or whether it covered other items of his merchandise.
Fanatics did not immediately respond to Insider's request for clarification on the issue.
Fanatics sells adult Kelce jerseys in brown, red, white, and gray, priced between $129.99 and $184.99. The two women's jerseys on its site have both sold out in sizes S to XL, with only 2XL remaining in stock at the time of writing.
Adults T-shirts, meanwhile, start at $34.99. The cheapest is sold out from sizes S to XL.
Many of Kelce's jerseys and T-shirts are described as among the "most popular" on the Fanatics website, and he's listed as one of its trending players.
Other Kelce merchandise the site sells includes life-size wall decals, signed footballs, and phone cases.
Swift and Kelce are rumored to be dating. The appearance of Swift, who was clad in a red jacket alongside his mother at the Chiefs' game against the Chicago Bears at Arrowhead Stadium, sparked further speculation.
The Chiefs won the game, with Kelce scoring a touchdown, which Swift was spotted celebrating.
The NFL has posted multiple clips on its TikTok account showing Swift at the game, some raking in millions of views. It also posted a guide to football for Swifties.