Rolex just released its 2023 watch collection. See the platinum 60th-anniversary Daytona and 8 other new designs which are likely to have years-long wait lists.
Dominick Reuter,Lakshmi Varanasi
Rolex's iconic Cosmograph Daytona turns 60 this year.Rolex
- Rolex unveiled nine new watch designs for 2023, including a special-edition Cosmograph Daytona.
- The iconic Swiss brand introduced new colors, materials, and movements across seven of its mainstay lines.
The most coveted Rolex of all, the Cosmograph Daytona, is getting a few touchups for its 60th anniversary.
Rolex
Source: Rolex
Powering the new line will be the all-new Calibre 4131, a movement that Rolex unveiled this year.
Rolex
"It's hard to improve perfection, so no surprise here," Bob's Watches CEO Paul Altieri told Insider. "I love the steel rimmed bezel."
Rolex
Source: Bob's Watches
Pricing details are still to come, but a similar platinum variant with an ice-blue dial honoring the 50th anniversary fetches a whopping $77,000 at retail, and is worth $121,000 on the secondary market.
Rolex
Source: WatchCharts
The other, known as the Rolesor, is a combination of gold and steel. This one is made from a combination of Rolex's proprietary Oystersteel alloy, and yellow gold.
Rolex
Source: Rolex
Launched in 1953 after the first successful summiting of Mt. Everest, the black and white dial is designed to be legible in nearly all conditions.
Rolex
Source: Rolex
This year there are three versions of the Day-Date 36 model inspired by the Mediterranean coast. One featuring a shimmering green aventurine dial.
Rolex
Source: Rolex
Originally designed as a pilot's watch, the Sky Dweller features two time zones.
Rolex
Source: Insider
Powered by the new Calibre 9002 movement, the timepiece features an annual calendar that differentiates between 30- and 31-day months.
Rolex
Local time is displayed via the conventional hands while a smaller, off-center disk displays a reference time in a 24-hour format.
Rolex
Another variant of the Rolex Day-Date 36 features a colorful face inspired by a jigsaw puzzle. Each color puzzle piece represents a different "key moment" of life according to Rolex.
Rolex
Source: Rolex
When the watch strikes 12 o'clock, an arc-shaped label at the top of the face displays an inspirational word – be it Happy, Eternity, Gratitude, Peace, Faith, Love, or Hope.
Rolex
Source: Rolex
At 3 o'clock, the watch displays one of 31 emojis instead of the date of the month.
Rolex
Source: Rolex
This year's Oyster Perpetual features a brand new motif called "Celebration" featuring candy pink, yellow, coral red, green, and turquoise blue bubbles rimmed in black.
Rolex
Source: Rolex
“Fun watch,” Altieri said. “There might be a 25-year waiting list on this one.”
Rolex
Source: Bob's Watches
The all-new 1908 is the first of Rolex’s Perpetual collection, and takes its name from the year Hans Wildorf gave the company its name.
Rolex
Source: Rolex
The elegantly simple design features a leather band and Arabic numerals at three, nine, and 12, with a seconds sundial at 6 o'clock.
Rolex
The double-edged sword-shaped minute hand complements a small circle on the hour hand.
Rolex
"The Rolex Yacht-Master 42 Is the showstopper… Wow!" Altieri said. "Sleek, monochromatic, and lightweight."
Rolex
Source: Bob's Watches
For the first time, the Yacht-Master is available in titanium with a technical satin finish that has a visible grain.
Rolex
Source: Rolex
Rolex says the material’s high strength makes it particularly challenging to work with, and required new production techniques.
Rolex
With demand for new Rolex watches still at a feverish high, years-long waiting lists mean you probably won't see one of these new designs available to buy in a store.
Rolex
Source: Insider
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