Rolex just released its 2023 watch collection. See the platinum 60th-anniversary Daytona and 8 other new designs which are likely to have years-long wait lists.

Dominick Reuter,Lakshmi VaranasiMar 28, 2023, 16:11 IST

Rolex's iconic Cosmograph Daytona turns 60 this year.Rolex

Rolex unveiled nine new watch designs for 2023, including a special-edition Cosmograph Daytona.
The iconic Swiss brand introduced new colors, materials, and movements across seven of its mainstay lines.

The most coveted Rolex of all, the Cosmograph Daytona, is getting a few touchups for its 60th anniversary.

Rolex

Powering the new line will be the all-new Calibre 4131, a movement that Rolex unveiled this year.

Rolex

"It's hard to improve perfection, so no surprise here," Bob's Watches CEO Paul Altieri told Insider. "I love the steel rimmed bezel."

Rolex

Pricing details are still to come, but a similar platinum variant with an ice-blue dial honoring the 50th anniversary fetches a whopping $77,000 at retail, and is worth $121,000 on the secondary market.

Rolex

Pricing details are still to come, but a similar platinum variant with an ice-blue dial honoring the 50th anniversary fetches a whopping $77,000 at retail, and is worth $121,000 on the secondary market.

This year, Rolex is introducing two new versions of the GMT-Master II.

Rolex

One fashioned entirely from 18 carat yellow gold.

Rolex

The other, known as the Rolesor, is a combination of gold and steel. This one is made from a combination of Rolex's proprietary Oystersteel alloy, and yellow gold.

Rolex

The Explorer is once again 40mm.

Rolex

“It was 39mm, then 36mm, now it’s back up to 40mm,” Altieri said.

Rolex

Launched in 1953 after the first successful summiting of Mt. Everest, the black and white dial is designed to be legible in nearly all conditions.

Rolex

This year there are three versions of the Day-Date 36 model inspired by the Mediterranean coast. One featuring a shimmering green aventurine dial.

Rolex

Another featuring an orange Carnelian stone dial.

Rolex

…and a third with a turquoise dial with natural veining.

Rolex

Originally designed as a pilot's watch, the Sky Dweller features two time zones.

Rolex

Powered by the new Calibre 9002 movement, the timepiece features an annual calendar that differentiates between 30- and 31-day months.

Rolex

Local time is displayed via the conventional hands while a smaller, off-center disk displays a reference time in a 24-hour format.

Rolex

Another variant of the Rolex Day-Date 36 features a colorful face inspired by a jigsaw puzzle. Each color puzzle piece represents a different "key moment" of life according to Rolex.

Rolex

Another variant of the Rolex Day-Date 36 features a colorful face inspired by a jigsaw puzzle. Each color puzzle piece represents a different "key moment" of life according to Rolex.

When the watch strikes 12 o'clock, an arc-shaped label at the top of the face displays an inspirational word – be it Happy, Eternity, Gratitude, Peace, Faith, Love, or Hope.

Rolex

When the watch strikes 12 o'clock, an arc-shaped label at the top of the face displays an inspirational word – be it Happy, Eternity, Gratitude, Peace, Faith, Love, or Hope.

At 3 o'clock, the watch displays one of 31 emojis instead of the date of the month.

Rolex

This year's Oyster Perpetual features a brand new motif called "Celebration" featuring candy pink, yellow, coral red, green, and turquoise blue bubbles rimmed in black.

Rolex

“Fun watch,” Altieri said. “There might be a 25-year waiting list on this one.”

Rolex

The all-new 1908 is the first of Rolex’s Perpetual collection, and takes its name from the year Hans Wildorf gave the company its name.

Rolex

The elegantly simple design features a leather band and Arabic numerals at three, nine, and 12, with a seconds sundial at 6 o'clock.

Rolex

The double-edged sword-shaped minute hand complements a small circle on the hour hand.

Rolex

"The Rolex Yacht-Master 42 Is the showstopper… Wow!" Altieri said. "Sleek, monochromatic, and lightweight."

Rolex

For the first time, the Yacht-Master is available in titanium with a technical satin finish that has a visible grain.

Rolex

Rolex says the material’s high strength makes it particularly challenging to work with, and required new production techniques.

Rolex

With demand for new Rolex watches still at a feverish high, years-long waiting lists mean you probably won't see one of these new designs available to buy in a store.

Rolex

Meet François-Henri Pinault, the billionaire who's married to Salma Hayek and runs the luxury-goods empire that owns Gucci and Balenciaga

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Rolex just released its 2023 watch collection. See the platinum 60th-anniversary Daytona and 8 other new designs which are likely to have years-long wait lists.

The most coveted Rolex of all, the Cosmograph Daytona, is getting a few touchups for its 60th anniversary.

Powering the new line will be the all-new Calibre 4131, a movement that Rolex unveiled this year.

"It's hard to improve perfection, so no surprise here," Bob's Watches CEO Paul Altieri told Insider. "I love the steel rimmed bezel."

Pricing details are still to come, but a similar platinum variant with an ice-blue dial honoring the 50th anniversary fetches a whopping $77,000 at retail, and is worth $121,000 on the secondary market.

This year, Rolex is introducing two new versions of the GMT-Master II.

One fashioned entirely from 18 carat yellow gold.

The other, known as the Rolesor, is a combination of gold and steel. This one is made from a combination of Rolex's proprietary Oystersteel alloy, and yellow gold.

The Explorer is once again 40mm.

“It was 39mm, then 36mm, now it’s back up to 40mm,” Altieri said.

Launched in 1953 after the first successful summiting of Mt. Everest, the black and white dial is designed to be legible in nearly all conditions.

This year there are three versions of the Day-Date 36 model inspired by the Mediterranean coast. One featuring a shimmering green aventurine dial.

Another featuring an orange Carnelian stone dial.

…and a third with a turquoise dial with natural veining.

Originally designed as a pilot's watch, the Sky Dweller features two time zones.

Powered by the new Calibre 9002 movement, the timepiece features an annual calendar that differentiates between 30- and 31-day months.

Local time is displayed via the conventional hands while a smaller, off-center disk displays a reference time in a 24-hour format.

Another variant of the Rolex Day-Date 36 features a colorful face inspired by a jigsaw puzzle. Each color puzzle piece represents a different "key moment" of life according to Rolex.

When the watch strikes 12 o'clock, an arc-shaped label at the top of the face displays an inspirational word – be it Happy, Eternity, Gratitude, Peace, Faith, Love, or Hope.

At 3 o'clock, the watch displays one of 31 emojis instead of the date of the month.

This year's Oyster Perpetual features a brand new motif called "Celebration" featuring candy pink, yellow, coral red, green, and turquoise blue bubbles rimmed in black.

“Fun watch,” Altieri said. “There might be a 25-year waiting list on this one.”

The all-new 1908 is the first of Rolex’s Perpetual collection, and takes its name from the year Hans Wildorf gave the company its name.

The elegantly simple design features a leather band and Arabic numerals at three, nine, and 12, with a seconds sundial at 6 o'clock.

The double-edged sword-shaped minute hand complements a small circle on the hour hand.

"The Rolex Yacht-Master 42 Is the showstopper… Wow!" Altieri said. "Sleek, monochromatic, and lightweight."

For the first time, the Yacht-Master is available in titanium with a technical satin finish that has a visible grain.

Rolex says the material’s high strength makes it particularly challenging to work with, and required new production techniques.

With demand for new Rolex watches still at a feverish high, years-long waiting lists mean you probably won't see one of these new designs available to buy in a store.