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Rich millennials are creating new status symbols as they start to buy homes and have kids. Here's 10 ways they are redefining luxury.
Rich millennials are creating new status symbols as they start to buy homes and have kids. Here's 10 ways they are redefining luxury.
Sawdah BhaimiyaAug 4, 2023, 17:12 IST
Wealthy millennials are starting to spend on their homes, children, and pets as they get older.Photo by Gotham/GC Images
Wealthy millennials are approaching their 40s and are starting their own families and buying homes.
This is changing their perception of luxury and what they splash out on.
Wealthy millennials are approaching their 40s and starting to get serious about life. Some are starting families or buying homes, and this is changing what luxury looks like to them.
In the past, millennials were known to splurge on personalized experiences, brands that matched their values, and luxury apparel like sneakers and streetwear.
Now that they've grown up a little bit, they're spending more on their homes, children, and pets. Here are 10 new trends and status symbols for rich millennials:
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They like to spoil their pets.
Pooches get luxury treatment.Geraint Rowland Photography/ Getty Images
They're choosing electric vehicles over luxury cars.
A white Tesla Model X.Tesla
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They're creating Instagrammable laundry rooms.
They splash out on pricey handwash.
Australian skincare brand Aesop.Katie Falkenberg/Los Angeles Times via Getty Images
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They're spending thousands of dollars on kitchen appliances.
Sub-Zero makes stainless steel and panel-ready glass-door refrigerators.Sub-Zero
They have expensive coffee machines in their kitchen.
Coffee machines can be a pricey purchase.Getty Images
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They're bringing back the travel agent.
Millennials are using luxury travel agents.aapsky / Getty Images
They're getting Botox.
Kim Kardashian.Getty/Dimitrios Kambouris
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They want to bring the spa home.
Zen bathroom spaces.Courtesy of Scott Gibson for Sotheby's International Realty
They're spending $1,700 on high-tech cots to help their newborns sleep.
The $1,695 Snoo.Smith Collection/Gado/Getty Images