scorecardRetailers say air fryers, slippers, and electric blankets are booming in popularity this winter as the energy crisis hits UK homes
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Retailers say air fryers, slippers, and electric blankets are booming in popularity this winter as the energy crisis hits UK homes

Kate Duffy   

Retailers say air fryers, slippers, and electric blankets are booming in popularity this winter as the energy crisis hits UK homes
Heated mattress protectors and air fryers are just some of the household items surging in popularity this winter amid the energy crisis.Chalffy/Ika Rahma/Getty Images
  • Sales of certain household products have soared in the UK as the energy crisis takes its toll.
  • They include air fryers, heated electric blankets, mattress protectors, and hot water bottles.

Bills have skyrocketed in 2022, leaving many UK households struggling to keep warm this winter.

Bills have skyrocketed in 2022, leaving many UK households struggling to keep warm this winter.
Richard Baker / In Pictures via Getty Images

Natural gas prices soared worldwide after Russian President Vladimir Putin invaded Ukraine in late February and restricted supplies to Europe.

Consumers in the UK are seeing their bills for natural gas and electricity increase by 80% — that's an average of £3,549 ($4,200) a year, according to industry regulator Ofgem.

Ofgem attributed the sky-high energy bills to "an aggressive economic act by the Russian state."

On top of this, the weather has become especially cold since snow hit the UK last week.

On top of this, the weather has become especially cold since snow hit the UK last week.
Victoria Jones/PA Images via Getty Images

Source: Met Office.

Consumers are trying to find ways to keep the bills down while the government, led by UK prime minister, Rishi Sunak, grapples with the energy crisis.

Consumers are trying to find ways to keep the bills down while the government, led by UK prime minister, Rishi Sunak, grapples with the energy crisis.
Daniel LEAL / AFP via Getty Images

This has resulted in random items surging in popularity, such as air fryers.

This has resulted in random items surging in popularity, such as air fryers.
Plan Shooting 2 / Imazins/ Getty Images

Sales of air fryers, which circulate hot air inside to cook food, have jumped since the energy crisis hit because they use less energy than ovens — a saving grace when trying to reduce bills.

Research from energy supplier Utilita shows that an electric oven costs more than £315 a year, whereas an air fryer costs around £53.

Tesco, Britain's biggest grocer, said in October sales of air fryers have skyrocketed by 200% year-on-year as customer look for more energy-efficient options.

Noel Jackson, Tesco's home electricals category manager, told Insider in a statement: "We've been blown away by just how popular air fryers are proving with our customers — so much so that we've ordered even more of them to cope with demand in the run-up to Christmas."

Tesco will receive an extra 40,000 air fryers before Christmas because of the demand, it added.

Sky News reported that price comparison website PriceRunner said sales of some air fryers were up 2,000% since the summer.

Electric heated blankets have also become a popular household item for people in Britain.

Electric heated blankets have also become a popular household item for people in Britain.
Freer Law/Getty Images

"As the nights draw in and the weather gets colder, our customers are looking for ways to keep cosy without breaking the bank," Kate Davis, Tesco's buying manager for home textiles, said in a statement to Insider. "We've seen a 500% rise in sales of electric blankets compared to this time last year, as customers look to keep warm at the touch of the button."

Lakeland, a British kitchenware chain, told Insider sales of its heated textiles, including heated throws, were up 800% year-on-year.

As well as electric blankets, heated mattress protectors are also part of the sales boom.

As well as electric blankets, heated mattress protectors are also part of the sales boom.
Chalffy/Getty Images

Lakeland has always sold heated mattress protectors and throws, but this was the most demand it has ever seen, a spokesperson said. They partly attributed the demand to people trying to find savings during the cost-of-living crisis.

"They're a great way to heat yourself instead of your full house, with lots of the lines dipping out of stock," the spokesperson said.

One retailer said sales of hot water bottles were up 300%.

One retailer said sales of hot water bottles were up 300%.
Firma V/Shutterstock

John Lewis, one of Britain's best-known high-street retailers, has noticed various items fly off the shelves as the energy crisis sets in.

Rosie Chalk, a home buyer for John Lewis, told Insider that sales of hot water bottles are up 300% compared with this time last year.

"Customers look for alternative ways to keep warm and save money," she added.

Slippers are also a customer favorite, with sales exploding this year compared to last.

Slippers are also a customer favorite, with sales exploding this year compared to last.
Macy's

John Lewis said sales of slippers in its in-house line "Anyday" were up more than 50% compared to this time in 2021.

Many British homeowners are eager to keep the cold out with the help of draught excluders.

Many British homeowners are eager to keep the cold out with the help of draught excluders.
Daisy-Daisy/Getty Images

Using draught excluders could save homeowners up to £125 a year on energy bills, according to research from The Energy Saving Trust.

Next, a British retailer, said it has seen searches for draught excluders increase more than 143% since the start of December.

A spokesperson for Next told Insider the high demand was likely because of "the continued low temperatures across the UK, as households look to preserve heat indoors."

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