Retailers like Kohl's and Bed Bath & Beyond have ditched MyPillow - see the full list of which major stores dropped it and which still sell it

MyPillow CEO Mike Lindell is under fire due to his baseless claims of election fraud.SAUL LOEB/AFP via Getty Images

• Bed Bath and Beyond, Kohl's, and other retailers cut ties with My Pillow after founder Mike Lindell spread election conspiracy theories.
• Many retailers that used to carry My Pillow now show the items as out of stock online.
• Other retailers, including Amazon, Walmart, and Costco, continue to stock the brand.

MyPillow is under fire, as its controversial CEO and founder Mike Lindell continues to push baseless theories about voter fraud.

Bed Bath & Beyond and Kohl's confirmed last week that they planned to cut ties with MyPillow, citing poor sales. Fintech startup Affirm has also cut ties. According to Lindell, numerous other stores including H-E-B, Kroger, and BJ's have told MyPillow they will also stop selling the company's products.

Lindell called companies' decisions to cut ties "100% cancel culture." The CEO is facing a legal threat from voting-technology company Dominion tied to his false allegations that President Joe Biden stole the election. A report provided to Insider by Lindell that he said backed his claims was unsubstantiated and ultimately fails to support his allegations that the election was rigged.

Read more: The MyPillow guy says God helped him beat a crack addiction to build a multimillion-dollar empire. Now his religious devotion to Trump threatens to bring it all crashing down.

"They were afraid of being boycotted by customers because they live in fear of all these attack groups," Lindell told Insider of companies cutting ties. "And they're not their customers. What's going to happen to them now is that all the real customers are going to be very upset."

Here is what companies still offer MyPillow, as well as what brands have cut ties with the controversial pillow brand.