<p class="ingestion featured-caption">The Floorr is built for personal shoppers for the uber-wealthy — those who spend hundreds of thousands of dollars, if not more, each year.Thomas Barwick/Getty Images</p><ul class="summary-list"><li>The Floorr is an app that looks to streamline the multi-billion dollar personal shopping industry.</li><li>The platform connects clients, shoppers, and retailers, touching every step of the industry.</li></ul><p>For rich shoppers — <em>really </em>rich people who <em>really </em>love to shop — shopping sprees are something different. They don't buy a handful of pieces once or twice a year to treat themselves, they drop six figures on any given order, sometimes spending upward of $1 million a year on clothing, <a target="_blank" class href="https://www.businessinsider.com/cartier-van-cleef-richemont-winning-luxury-beating-lvmh-kering-2024-6">jewelry</a>, and accessories.</p><p>In fact, the top 2% of shoppers can make up 40% of a retailer's sales, Lupe Puerta told Business Insider, citing numbers from luxury e-commerce platform Net-a-Porter, where she ran personal and VIP shopping.</p><p>Applied to the entire market, that means top shoppers are responsible for billions in spending a year, given that the personal luxury goods market hit an estimated $400 billion last year, according to <a target="_blank" class href="https://www.bain.com/insights/long-live-luxury-converge-to-expand-through-turbulence/">research from Bain</a>.</p><p>And these clients don't do it all on their own. Many have <a target="_blank" class href="https://www.businessinsider.com/tips-dressing-like-rich-from-luxury-personal-shopper-2024">personal shoppers</a>, people whose job it is to pull the best purses to take to brunch or jackets to wear on vacation in the Hamptons.</p><p>After 15 years of running the personal shopping department at Net-a-Porter, Puerta founded The Floorr — named after the shop floor, which the app is supposed to recreate — to digitize and streamline the process.</p><p>"People use WhatsApp, iMessage, email; it's so segmented the way they work," Puerta said about personal shoppers, adding that they often deliver suggested looks to clients through PDFs or untrackable links.</p><p>"You think about how much power they have" — <a target="_blank" class href="https://www.businessinsider.com/personal-stylist-helps-big-tech-execs-figure-what-to-wear-2024-8">top personal shoppers</a> can sell up to $5 million a year — "but they have no tools," she said.</p><p>Not only does this segmentation create a mess for clients, it meant that personal shoppers could lose out on commissions.</p><p>On The Floorr, which launched in January, links are tracked — whether it's the client buying or their friend — so the shopper always gets a percentage of the sale, as tracked on live-updating dashboards. Outfits are stylized on mood boards and over video styling sessions, presenting the client with a much more cohesive platform to view items. Along the way, the app collects data — helping personal shoppers and retailers know which products are performing better and the <a target="_blank" class href="https://www.businessinsider.com/status-symbol-item-sales-show-quiet-luxury-changing-americana-corporate-2024-9">trends that are emerging.</a></p><p>Basically, the whole process, from finding looks from luxury labels — major retailers like <a target="_blank" class href="https://www.businessinsider.com/meghan-markle-favorite-restaurants-bergdorf-goodman-photos-2023-3">Bergdorf Goodman</a> and Shopbop are among the vendors on the platform, as are labels like Prada and Chloé — to delivering those looks to clients to the purchase of the items, is streamlined. It's a little like an affiliate marketing app, but much more personalized and for the wealthy.</p><p>The app earns money by taking a percentage (between 2% and 12%) of each sale. It's on track to earn $1 million in revenue this year, Puerta said. The largest order on the platform so far has been for $130,000.</p><p>Over the summer, The Floorr finalized a $1.65 million seed funding round, backed by Carmen Busquets, a cofounder of Net-a-Porter, and Nigora Tokhtabayeva, the founder of jewelry line Tabayer.</p><p>It wasn't easy to raise the money, as she was making the rounds during a notoriously <a target="_blank" class href="https://www.businessinsider.com/vcs-reality-check-ton-of-people-looking-get-out-2024-8">challenging fundraising environment</a>.</p><p>"The biggest frustration for us has been the fact that we've pitched to incredible tech, retail, fashion tech investors, and they've been like, 'I love this. It makes sense,' but I have X amount of startups in my portfolio that I need my help because it's a challenging time," she said.</p><p>Now that the money is in hand, Puerta says it will be used to grow the team and continue to update the product.</p><p>The Floorr shared the 12-page pitch deck it used to raise its $1.65 million round.</p>