Popeyes is opening its first UK fried-chicken shop in London in November. It plans to open 350 restaurants over the next 10 years.

• Fried-chicken chain Popeyes plans to open its first UK restaurant in London in November.
• It plans to open 350 UK branches within 10 years.
• Popeyes, which kickstarted the chicken-sandwich wars, has more than 3,400 restaurants globally.

Popeyes, the fried-chicken chain, said Friday that it would open its first UK restaurant in London later this year.

The restaurant is set to open in November in Westfield Stratford City, a shopping mall in Stratford, east London.

The US chain - a major player in the fast-food industry's chicken sandwich wars - announced plans in March to open 350 restaurants across the UK by 2031.

Popeyes said in a press release Friday that it would announce more locations "imminently."

David Shear, president international at Popeyes parent company Restaurant Brands International (RBI), told Insider in March that the sites would be spread across both suburban and city-center locations, and that customers would also be able to order food for delivery through Popeyes' app or through other delivery services.

The menu at the chain, founded in New Orleans in 1972, is dominated by fried chicken, which Popeyes marinates for 12 hours, and you can buy it in a sandwich or on its own. It also sells other items such as fried shrimp, red beans and rice, and a flounder sandwich.

When asked whether the UK restaurants or menus would differ from those in the US, Shear replied that Popeyes would "differentiate ourselves just based on product quality … You get what I believe is the best, juiciest, crispiest fried chicken anywhere in the world."

The UK is set to be Popeyes' fourth European market, after launching in Spain, Switzerland, and Turkey. The brand already has more than 3,400 restaurants across 29 countries, and is planning a huge expansion in China, where it opened its first restaurant in May.

It's also opened restaurants in Brazil, and plans to open hundreds of restaurants in Mexico, too.

In October, RBI said it planned to open a Tim Hortons branch in "every major city and town" in the UK by late 2022.

Across its three chains, RBI owns more than 27,000 restaurants around the world, and CEO Jose Cil told investors in August that it planned to grow this to 40,000.

Other US fast-food and fast-casual chains have opened restaurants in the UK, too. Chipotle only has restaurants in London, and Shake Shack has just stuck to major cities, whereas Taco Bell, Five Guys, and Baskin Robbins have a bigger presence.

Popeyes was credited with starting the chicken sandwich wars in 2019, when its sandwich became an instant success following huge social-media buzz. It sold out just two weeks after launch, and the chain sold 250 million of the sandwiches within its first year of launch, Shear told Insider.

"The chicken was incomparably crispy, juicy, and fresh, and all the elements of the sandwich were well balanced," Irene Jiang wrote at the time in a review for Insider. "Each bite was bursting with flavor."

Popeyes will be the last of fast-food conglomerate RBI's three fast-food chains to launch in the UK market, following both Burger King and Tim Hortons.