Pink sauce is now available at Walmart – here's how the viral TikTok sensation made it to shelves

Jordan HartJan 15, 2023, 23:45 IST

@chef.pii/TikTok

Veronica Shaw's Pink Sauce went viral in June 2022 for its unusual color.
Shaw quickly launched the sauce for sale online – creating the product in her own kitchen.

Veronica Shaw — known as Chef Pii online— went viral on TikTok in June 2022 for her unusually bright, homemade pink sauce that she'd put on everything.

Courtesy of Veronica Shaw

Shaw took advantage of the online popularity of her sauce by selling it on her website for $20 per bottle in June. She sold out during her first launch.

Pink Sauce costs $20 per bottle plus additional charges for shipping.Screenshot via The Pink Sauce

As Shaw's pink sauce gained more attention, questions about the sauce's ingredients started to arise from users who were hesitant to purchase homemade food from a stranger online.

Courtesy of Veronica Shaw

As Shaw's pink sauce gained more attention, questions about the sauce's ingredients started to arise from users who were hesitant to purchase homemade food from a stranger online.

Some TikTokers jumped at the opportunity to order the mysterious sauce and give their reviews to curious viewers. One user described the sauce as "like ranch but sweet."

Courtesy of Jade Amber

Some TikTokers jumped at the opportunity to order the mysterious sauce and give their reviews to curious viewers. One user described the sauce as "like ranch but sweet."

As consumers got their pink sauce orders, the sauce's nutritional facts were called into question. Most notably, the bottle was labeled as having 444 servings of sauce in one bottle.

The nutrition label for "Pink Sauce" on the company's website says there are 444 servings per container.Screenshot via "The Pink Sauce"

As consumers got their pink sauce orders, the sauce's nutritional facts were called into question. Most notably, the bottle was labeled as having 444 servings of sauce in one bottle.

Shaw faced much criticism for her lack of expertise in food production but still scored a partnership with Dave's Gourmet company in August to safely produce her pink sauce.

Dave's Gourmet

Shaw faced much criticism for her lack of expertise in food production but still scored a partnership with Dave's Gourmet company in August to safely produce her pink sauce.

On Wednesday, Dave's Gourmet announced that Shaw's Pink Sauce will launch exclusively at 4,300 Walmart locations in the US starting mid-January.

Chef Pie eating her infamous Pink Sauce.Dave's Gourmet LLC

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Pink sauce is now available at Walmart &ndash; here's how the viral TikTok sensation made it to shelves

Veronica Shaw — known as Chef Pii online— went viral on TikTok in June 2022 for her unusually bright, homemade pink sauce that she'd put on everything.

Shaw took advantage of the online popularity of her sauce by selling it on her website for $20 per bottle in June. She sold out during her first launch.

As Shaw's pink sauce gained more attention, questions about the sauce's ingredients started to arise from users who were hesitant to purchase homemade food from a stranger online.

Some TikTokers jumped at the opportunity to order the mysterious sauce and give their reviews to curious viewers. One user described the sauce as "like ranch but sweet."

As consumers got their pink sauce orders, the sauce's nutritional facts were called into question. Most notably, the bottle was labeled as having 444 servings of sauce in one bottle.

Shaw faced much criticism for her lack of expertise in food production but still scored a partnership with Dave's Gourmet company in August to safely produce her pink sauce.

On Wednesday, Dave's Gourmet announced that Shaw's Pink Sauce will launch exclusively at 4,300 Walmart locations in the US starting mid-January.

Pink sauce is now available at Walmart – here's how the viral TikTok sensation made it to shelves