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Perdue is launching turkey nuggets that taste like stuffing and cranberry sauce aimed at smaller Thanksgiving dinners

Nov 12, 2020, 19:51 IST
Business Insider
Perdue's ThanksNuggets come in white meat and dark meat varieties.Perdue
  • Perdue will sell Thanksgiving-flavored turkey nuggets aimed at smaller holiday gatherings, the company announced Thursday.
  • The "ThanksNuggets" come in white meat and dark meat versions, and incorporate the flavors of cranberry sauce, sweet potato, and stuffing.
  • They'll cost $19.20, and only 100 packs will be available when the nuggets go on sale Friday.
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Thanksgiving Day gatherings are set to be smaller than usual this year due to the ongoing pandemic — 68% of Americans plan to celebrate the holiday differently this fall and 30% will only dine with immediate family, according to recent surveys. In keeping with the unprecedented times we're living in, Perdue has released a new nugget aimed at pared-down turkey day celebrations.

The company announced Thursday that it's launching a limited batch of Thanksgiving-themed turkey nuggets called "ThanksNuggets" through its online store. The two nugget varieties, the company said, incorporate all the standard Thanksgiving tastes — sweet potato, stuffing, cranberry sauce, and turkey — into bite-sized pieces.

"Thanksgiving is going to look very different this year, and we know there's a lot of cooking fatigue out there right now, so we thought we'd have a little fun with it by launching our limited-edition ThanksNuggets," said Tracy Hostetler, a vice president of marketing at Perdue, said in a statement.

Each 24-ounce package comes with drumstick-shaped dark meat nuggets and turkey-shaped white meat ones. According to Perdue, the dark meat nuggets taste like cranberry sauce and stuffing, while the white meat ones have hints of sweet potato.

Read more: Holiday shopping might be happening online, but Amazon and other retailers are embracing the power of print and mailing out millions of catalogs

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Only 100 bags will be available for $19.20 each when the nuggets go on sale Friday at noon ET through Perdue's online store.

Perdue isn't the only company adapting to this year's unusual and uncertain holiday season. Whole Foods Market and Progressive Insurance, anticipating smaller Thanksgiving dinners prepared by first-time cooks, announced a partnership on Tuesday to offer a turkey insurance plan. The plan pays out in the form of a $35 Whole Foods gift card in the case of any turkey cooking mishaps.

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