Meet Alexander Govor, the Russian businessman reopening hundreds of former McDonald's restaurants in Russia
Alexander Nemenov/Getty Images
- McDonald's sold its Russian restaurants to businessman Alexander Govor for an undisclosed sum.
- The first restaurants just reopened under a new name and welcomed crowds.
McDonald's is leaving Russia and selling its restaurants in the country two months after closing the locations in March amid conflict with Ukraine.
McDonald's in Tver, Russia. FotograFFF/Shutterstock
The global burger giant, which had over 800 locations in Russia, announced that it would sell its restaurants to Russian businessman Alexander Govor.
AP Photo/Misha Japaridze
Source: Insider
Govor will rebrand the restaurants under a new name. Neither McDonald's or Govor disclosed the price of the deal.
Bernard Bisson/Sygma via Getty Images
Govor said he paid "far lower than market price" for the restaurants.
Photo by -/AFP via Getty Images
Source: Reuters
Govor has been a McDonald's franchisee since 2015, when he agreed to open 20 restaurants through his business GiD LLC.
AP
Source: Reuters
Govor became only the second Russian McDonald's franchisee, because the chain focused on opening its own restaurants and operated about 500 at the time of the deal.
Photo by Konstantin Zavrazhin/Getty Images
Source: Reuters
Govor is from Novokuznetsk, an industrial city in southwestern Siberia.
Reuters
Source: Financial Times
Govor grew his wealth in the coal business as co-owner of the coal mining company Yuzhkuzbassugol, located in his hometown of Novokuznetsk.
Christian Thiele/picture alliance via Getty Images
Source: Bloomberg
The Russian businessman bought the mine together with multinational manufacturing and mining company Evraz during liberalization in the 1990s under President Boris Yeltsin.
Christian Thiele/picture alliance via Getty Images
Source: Bloomberg, New York Times
A Russian oversight committee temporarily shut down the mining company in 2007 after explosions at Yuzhkuzbassugol's mines led to over 100 worker deaths.
Dima Korotayev/Epsilon/Getty Images
Source: New York Times
Then Evraz, which is owned in part by Russian billionaire Roman Abramovich, bought out Govor from the company.
Former Chelsea FC owner Roman Abramovich. Clive Mason/Getty Images
Govor got into the oil business next, investing money from the sale of the mines into the Yaisky Oil Refinery in 2013.
Reuters
Source: Bloomberg
He still partially owns the refinery through his company NefteKhimService, which is described on its website as a "construction investor and business owner."
Reuters
Source: Financial Times, NefteKhimService
Govor is also reportedly the founder of Sibirskaya Milyona, a company that owns cattle farms and produces milk and sausages.
John P Kelly/Getty Images
Source: Financial Times
Govor is a "local businessman, patron of the arts, and enthusiastic collector," according to a press release from a concrete company from 2018.
Cold frosty February weather in Siberia in the North-East of Russia. Anadyr, Chukotka Autonomous region, Russia. Andrei Stepanov / Getty Images
Source: Penetron
The release credits Govor with donating his collection of 40 vintage vehicles to a museum in Novokuznetsk.
Ben Pruchnie/Getty Images
In 2021, Govor participated in a car race put on by the museum, and came in second, according to a press release from NefteKhimService.
Business Insider
Source: NefteKhimService
Govor agreed to employ and continue paying the roughly 60,000 Russian McDonald's employees for two years.
Photo by Semen Vasileyev/Anadolu Agency via Getty Images)
The new owner also agreed to keep corporate employees on the payroll and continue paying suppliers and landlords, according to a statement from McDonald's.
Photo by Semen Vasileyev/Anadolu Agency via Getty Images)
"We don't have the right to use some colours, we don't have the right to use the golden arches, we don't have the right to use any mention of McDonald's," Govor said in a press conference on Sunday about the rebrand, now known as "Vkusno & tochka or ""Tasty and that's it."
REUTERS/Evgenia Novozhenina
Source: Reuters
"The Big Mac is the story of McDonald's. We will definitely do something similar," he said. "We will try to do something even better so that our visitors and guests like this dish."
REUTERS/Evgenia Novozhenina
McDonald's has the right to buy back its restaurants within 15 years, but Govor said "They made it clear to me that they would not buy back."
Hannah Wagner/picture alliance via Getty Images
Source: Reuters
Do you have a story to share about a retail or restaurant chain? Email this reporter at mmeisenzahl@businessinsider.com.
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