McDonald's teams up with Chrissy Teigen and John Legend for its latest celebrity collaboration — this time, for charity
Nov 24, 2020, 21:33 IST
- McDonald's is teaming up with Chrissy Teigen and John Legend for its latest celebrity partnership.
- On Tuesday, McDonald's launched a new social media challenge to support Ronald McDonald House Charities (RMHC).
- Until December 31, McDonald's will give $100 to RMHC for every person who posts a supportive message or a photo of themselves making a RMHC heart symbol with the #HereForRMHC hashtag.
- "When you're able to lean on loved ones, the hard times always get a little easier," Teigen and Legend said in a statement. "We can't imagine how agonizing it must be when you're not able to be there with your sick child."
- Teigen and Legend show in the photo how to make the RMHC heart with your hands — a diamond shape, with a heart inside, sticking your pinky finger up to represent a chimney.
- McDonald's has teamed up with many high profile celebrities in 2020, including rapper Travis Scott and reggaeton star J Balvin.
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- Read more about McDonald's celebrity partnerships:
- The inside story of McDonald's Travis Scott collaboration, as the fast-food giant digs into its 'marketing war chest' and franchisees protest the partnership
- McDonald's is the chain most likely to thrive in the months and years to come as restaurants scramble to recover from the pandemic, analysts say
- McDonald's teams up with reggaeton star J Balvin, following the success of the fast-food giant's Travis Scott collaboration
- McDonald's Black franchisees' legal team adds attorney for the families of Trayvon Martin and Michael Brown in 'historic' legal battle against the fast-food giant