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10 popular McDonald's menu items that cost up to 168% more now than a decade ago

Apr 5, 2024, 02:49 IST
Business Insider
McDonald's has increased prices faster than other major fast food chains since 2014.Joe Raedle/Getty Images
  • McDonald's has increased prices the quickest of 12 fast-food chains since 2014, a new report found.
  • Collectively, the cost of a group of the most popular McDonald's items has doubled in that time.
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Your favorite McDonald's meal might cost twice as much as it did 10 years ago.

Collectively, a selection of McDonald's most popular items, from the Big Mac to a medium order of fries, doubled in price between 2014 and 2024, a report by FinanceBuzz found. That increase was the most of several major fast-food chains that FinanceBuzz, a finance-news and -research website, examined.

Over the same period, inflation rose 31%, per the report.

All 12 restaurants that FinanceBuzz examined increased prices at a rate higher than inflation.FinanceBuzz

Among the biggest McDonald's price hikes was for the McDouble sandwich, which went from an average price of $1.19 in 2014 to $3.19 in 2024 — a 168% increase. The cost of a Quarter Pounder with cheese meal also more than doubled, from an average of $5.39 in 2014 to $11.99 this year, according to the report.

FinanceBuzz analyzed 10 items from McDonald's, including the Big Mac and an Oreo McFlurry.FinanceBuzz

A McDonald's spokesperson said the numbers were "not an accurate representation of pricing at McDonald's restaurants" but did not provide alternative estimates of how much the chain had raised prices.

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"As the article itself notes, pricing is set by individual franchisees and varies by restaurant," the spokesperson said, referencing the FinanceBuzz report.

Burger King told Business Insider that it had "always offered quality food at affordable prices, and we will continue to be very thoughtful about making sure our guests receive great value for the money they spend with us."

A Starbucks spokesperson said that the chain was "evaluating and adjusting prices on an ongoing basis."

Spokespeople for the other nine restaurants mentioned in the study did not immediately respond to requests for comment from BI.

FinanceBuzz looked at the prices of 10 menu items from each restaurant examined in the study. It collected historical pricing data and, in the case of McDonald's, adjusted for the variety of pricing strategies used by franchisees, it said.

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McDonald's has increased prices multiple times over the past decade. One of the most visible examples is the demise of its dollar menu, which now includes items that cost up to $3 — and few, if any, that actually sell for $1.

Executives acknowledged in February that McDonald's price increases had put off customers who made $45,000 a year or below. Many are ordering less at the chain's restaurants and eating at home more often, they said.

But other restaurants raised prices nearly as much during the decade. The fried-chicken chain Popeyes increased prices by 86%, while Taco Bell hiked them by 81%, the study found.

Not all chains were as aggressive with their increases. Both Subway and Starbucks increased prices by 39%. At Starbucks, the menu price of some products rose slower than broader inflation: The average cost of a caramel macchiato went up just 17% over the decade, for example.

Inflation has slowed in recent months, and some restaurant chains have indicated they plan to slow price increases in 2024.

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But other costs, such as employee pay, remain high.

Inflation is still increasing, which means higher prices at many fast-food restaurants are here to stay, Daniel Roccato, a clinical professor of finance at the University of San Diego's Knauss School of Business, said.

"We won't see prices drop, but we can expect a pause," he said in FinanceBuzz's report.

Do you work at McDonald's or another restaurant chain and have a story idea? Reach out to this reporter at abitter@businessinsider.com.

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