Reuters
Louis Vuitton's parent company is being targeted by an anti-Trump boycott.
- LVMH was recently added to an anti-Trump boycott list after it invited President Donald Trump to the opening of a new Louis Vuitton production facility in Texas.
- It joins L.L.Bean, Wegmans, and Equinox on the list, which is part of the #GrabYourWallet campaign. These companies were placed on the list either for doing business with Trump, selling Trump-branded products, or in some way supporting the Trump campaign.
- Shannon Coulter, a brand and digital strategist, created #GrabYourWallet in October 2016 to give consumers a way to take a stand against Trump.
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Over the summer, boycotts against Equinox erupted online after news broke that the chairman of the company had hosted a fundraiser for President Donald Trump at his Hamptons home.
It was all the anti-Trump internet talked about until this month, when the limelight shifted to LVMH, the world's largest luxury company, which opened a new Louis Vuitton factory in Texas and invited Trump to the opening.
This quickly caused an uproar online, with people calling for a boycott against LVMH and its brands.
The company was also added to an anti-Trump boycott list under the #GrabYourWallet campaign. This campaign was launched in October 2016 by Shannon Coulter, a brand and digital strategist who called on consumers to boycott retailers that sell Trump-branded products or whose executives donated to the Trump campaign.
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