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Kraft Singles' hard-to-remove wrappers were the number one complaint for customers. Now, the wrapper is causing a recall.

Sep 22, 2023, 00:23 IST
Business Insider
Kraft Heinz has issued a recall. Kraft Heinz
  • Kraft Heinz is recalling some Kraft Singles due to faulty plastic packaging.
  • The plastic film can stick to the slices and cause a choking hazard, the company said.
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The company behind Kraft Singles cheese slices is recalling the product because of a problem with its wrapper — just a few months after it vowed to fix the plastic that the slices come in.

Kraft Heinz issued a recall for Kraft Singles on Tuesday, according to a press release from the company. The reason: Part of the plastic film that surrounds each slice sticks to the cheese on some slices, creating a choking hazard.

The food company said the recall was "a precaution after a temporary issue developed on one of our wrapping machines," leading to the problem, according to the press release. Kraft Heinz learned about the problem from customer complaints, "including six complaints of consumers saying they choked or gagged in connection with the issue," per the release.

"No injuries or serious health issues have been reported," the release continued.

The recall comes a few months after Kraft Heinz rebranded its cheese slices. In May, the company released a new logo for Singles. It also said that it made it easier to open the wrapper that surrounds each slice after customers said the plastic film was hard to open.

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At the time, the packaging for Singles was "the No. 1 complaint from customers," the company told CNN.

Kraft Heinz makes a variety of food products, from Capri-Sun juice pouches to Heinz ketchup. It was created by a merger in 2015 between Kraft and Heinz shepherded by private equity owner 3G Capital.

Employees and others in the food industry told Insider in 2021 that Kraft Heinz's focus on cutting costs has killed morale and left the company behind peers when it comes to innovation.

Kraft Heinz has narrowed its portfolio by selling off some products, such as Planters nuts, as well as introducing some new ones, such as a Lunchables grilled cheese sandwich that buyers can make in the microwave.

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