- Rapper Ye, formerly Kanye West, unveiled Yeezy's first shoe since Adidas ended its partnership.
- The German sportswear brand cut ties with Ye over his antisemitic remarks in 2022.
Ye revealed Yeezy's first shoe since Adidas cut ties with him over his antisemitic remarks.
The rapper, previously called Kanye West, unveiled a foldable sock shoe called "YZY POD" in an X post late on Thursday.
"Our first product since liberation from Adidas goes on presale today, $200 at yeezy.com. Accept no imitations," text from the image said.
Ye also announced Wednesday that Yeezy had hired Gosha Rubchinskiy as its new head of design. The Russian designer previously collaborated with Adidas in 2017 to create a collection of clothing and sneakers, Business of Fashion first reported.
Adidas pulled the plug on its partnership with Ye and his clothing and footwear company Yeezy in October 2022. The breakup occurred after Ye made antisemitic comments on X in a since-removed post that said he would be "going death con 3 on Jewish people."
In May, the German sportswear giant announced that it would sell parts of the inventory worth 1.2 billion euros or $1.3 billion, from its Yeezy collaboration.
CEO Bjørn Gulden said at its annual general meeting that it would donate the proceeds to charities that "were also hurt by Kanye's statements."
Udi Avshalom, Yeezy's former chief operating officer, told Business Insider then that the decision was a "smart move."
In August, Adidas said it made nearly $437 million from its first wave of Yeezy sneaker sales and it's expected to sell more in another release in 2024.
Several companies, including Balenciaga, Gap, and Footlocker, also dropped Yeezy products from their stores because of Ye's comments when Adidas ended its partnership.
In Ye's recently released song "Vultures," he made further controversial comments, prompting the American Jewish Committee to tell TMZ the song's lyrics were "pathetic" and "sad."
Adidas and Yeezy didn't immediately respond to BI's requests for comment.