Jimmy Kimmel made digs at MyPillow CEO Mike Lindell, calling his social-media site Frank 'a world of paranoia and mustache-wax'

• Jimmy Kimmel made fun of Mike Lindell's new social-media site and e-commerce store Tuesday night.
• Kimmel said the new site, Frank, "sounds like it's gonna be the place to be."
• He also ridiculed MyStore products, including "freedom flags" and books called "Donald the Caveman."

MyPillow's CEO, Mike Lindell, is launching his own social-media site and e-commerce store - and Jimmy Kimmel couldn't resist poking fun at the new ventures on "Jimmy Kimmel Live" on Tuesday night.

"You're a former crack addict who somehow made millions of dollars selling pillows," Kimmel said. "Sell pillows. Why isn't that enough?"

Lindell, a staunch supporter of former President Donald Trump, is making a social-media platform called Frank after being banned from Twitter for spreading voter-fraud conspiracy theories.

"I tell you what, [Frank] sounds like it's gonna be the place to be," Kimmel said Tuesday.

Read more: The MyPillow guy says God helped him beat a crack addiction to build a multimillion-dollar empire. Now his religious devotion to Trump threatens to bring it all crashing down.

Frank uses the tagline "the voice of free speech," and Lindell said in a video recently uploaded to the static webpage that he had spent millions of dollars on the site's security because he expected the site to be the victim of cyberattacks.

Kimmel played the video clip, saying: "That's right, come get lost in a world of paranoia and mustache-wax."

HuffPost first reported on the Lindell portion of the show.

He also swiped at Lindell's Amazon-rival MyStore, which sells an eclectic range of goods including homeware, medical products, Lindell's autobiography, and a DVD called "Florida Beach Secrets."

The store has been live for months, but Lindell told Steve Bannon that he planned to make the site bigger.

On Tuesday's show, Kimmel picked out some of the products, including the pet stain remover "WoofPurrfect," a series of children's books called "Donald the Caveman," and what MyStore dubs "freedom flags," which Kimmel said are "48% more patriotic than regular flags."

"It sounds like we made them up, we didn't," Kimmel said.

The site also sells a life-size cardboard cutout of Lindell. "Who would buy this?" Kimmel asked. "The only person crazy enough to pay $40 for a life-size Mike Lindell is Mike Lindell."

He added: "Why do I get the feeling Mike Lindell is gonna be living in a motel soon?"