Insider Retail: Yeti takes on Away - OrangeTheory's playbook - The "quesadilla wars"

Happy Thursday. Welcome to the another edition of Insider Retail, where we bring you our top deep dives of the week. Today, a major cooler-maker enters the luggage game, an inside look at Orangetheory's new digital fitness playbook, and it looks like the "quesadilla wars" are here. So let's get going.

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Air travel has hit its highest level since the pandemic, so luggage makers are gearing up for pent-up demand - including cooler-maker Yeti.

How Yeti aims to take on Samsonite and Away.

Newest entrant in the digital fitness game: Orangetheory. Its chief brand officer shares how the company plans to stand out from the competition.

Inside Orangetheory's playbook.

Yeezy Mafia is a popular social-media account that leaks information on upcoming Yeezy releases. The founder shares how he built a multimillion-dollar account - and what's next.

Here's how he's shifting focus.

The "quesadilla wars" are heating up, as Chipotle finally lets customers order quesadillas online and on its app, and Taco Bell brought back the Quesalupa.

Why you should care.

Best Western doubled down on tech to survive the pandemic. And now, its CEO is pushing touchless tech and its mobile app to compete post-lockdown.

The chief exec explains here.

Plus...

• How Echelon Fitness grew sales by 700% during the pandemic.
• Uber Eats lost its head of product to Instacart.
• Mars CEO on the post-pandemic workplace.