Insider Retail: Nike's tech play - Barry's Bootcamp 101 - Mschf's endgame

Happy Thursday. Welcome to another edition of Insider Retail. If this was forwarded to you, sign up here. See more of our newsletters here.

It's April Fools' Day - but let us assure you that this newsletter is no joke (unlike Volkswagen's "Voltswagen" prank gone awry). Today we're looking at the changes at Nike, the Suez Canal blockage's impact, and so much more. Let's get to it.

Nike's new Silicon Valley CEO has big plans to transform the shoe giant from a marketing-first company into a technology brand. But company insiders tell us that mass layoffs and team restructuring are creating internal turmoil.

Inside Nike's big changes.

The Suez Canal has reopened after a hulking cargo ship was unmoored - and experts warn the impact will be seen on the supply chain for months to come.

We have the details here.

Barry's Bootcamp had to innovate quickly after the pandemic forced it to close all 75 of its studios. Now, it's developing a new app and going all in on digital fitness for the first time.

The scoop from the Barry's Bootcamp CEO.

An entrepreneur sold his chocolate company to the maker of Oreos for $340 million. Now he wants to help new healthy snack foods get on store shelves with $288 million in SPAC funding.

Here's his plan.

Getting sued by Nike for its Lil Nas X Satan blood sneaker might just be the best thing to happen to Mschf, the Brooklyn art collective that sells memelike products in drop-style launches.

Why it's the ultimate endgame.

Plus...

• COVID-19 vaccines and stimulus checks have been good for Macy's.
• H&M pledged commitment to China after its web presence was scrubbed in the country.
• Pizza tech startup Slice is helping independent pizzerias beat Domino's.