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Inside the lavish lives of the billionaire family behind Boohoo, the fast-fashion giant called out in an investigation into workers being paid just $4 an hour at suppliers' factories

Mary Hanbury   

Inside the lavish lives of the billionaire family behind Boohoo, the fast-fashion giant called out in an investigation into workers being paid just $4 an hour at suppliers' factories
Mahmud Kamani (L) is photographed with rapper Snoop Dogg, business partner Carol Kane, and his son, Samir.Photo by Jerritt Clark/Getty Images for bohooo
  • Boohoo is the UK's fast-growing fast-fashion retailer that was set up in 2006 by Mahmud Kamani and his business partner Carol Kane and is now valued at more than $4.3 billion.
  • The company has come under intense scrutiny this month after a Sunday Times investigation found that a factory supplying its clothes was paying workers as little £3.50 ($4.37) an hour and flouting COVID-19 social distancing rules.
  • The company said it is investigating the report and described the conditions as "totally unacceptable."
  • Here's the story of Kamani, the man behind the empire, and his glamorous life with his wife and three sons.

The rise of the Kamani family is frequently described by the British tabloids as one of the UK's great "rags to riches" tales.

Mahmud Kamani, the patriarch of the family, is the 55-year-old billionaire behind Boohoo, the UK's fast-fashion clothing company that has achieved explosive growth in the past few years and is considered to be one of the few retailers to have dodged the retail doom and gloom.

Kamani, who is now one of the most successful entrepreneurs in the country and has worked his way up the UK's rich list to be worth just over $1 billion, started his career by selling cheap clothes to market stallholders and high-street brands in the UK (including H&M and Primark).

He went on to set up Boohoo with cofounder and designer Carol Kane in 2006, with the idea of cutting out the middle man and selling directly to customers online.

From the start, Boohoo's business model was based around being ultra-fast and ultra-cheap; around 3,000 new styles are added each week across its core brands with an average price point of $17.

The human cost of its fast and cheap business model has come under intense scrutiny this month after a Sunday Times investigation found that workers in factories making its clothes in the UK were being paid as little as £3.50 ($4.37) an hour.

The company is now investigating this report and said that these factory conditions were "totally unacceptable" and "fall woefully short" of its standards.

Here's more about the family behind the empire:

55-year-old Mahmud Kamani is the founder of Boohoo. He's known for being a straight talker, likes to keep a low profile in the public eye and rarely speaks to the press.

55-year-old Mahmud Kamani is the founder of Boohoo. He
Mahmud is photographed with Boohoo cofounder Carol Kane.      Boohoo

Kamani stepped down as co-CEO to become group executive chairman of the company earlier this year, which according to The Times has only enhanced his power at the company.

Cofounder Carol Kane also stepped down as co-CEO to become creative director.

Kamani's wife, Aisha, makes up for this. While Mrs Kamani doesn't have an official role at the company, she can regularly be seen at its fashion events...

Kamani
Aaron J. Thornton/Getty Images

...and partying with the many celebrities and influencers who have collaborated with or market Boohoo's different brands.

@khloekardashian cutting the ribbon @prettylittlething #losangeles✂️ thank you @robbylariviere hair

A post shared by Aisha (@aishakamani) on Feb 21, 2019 at 12:07pm PST

 

The couple have three children: Adam, Umar, and Samir, who grew up in Manchester. Adam and Samir attended the now $15,000 a year private school, Cheadle Hulme.

The couple have three children: Adam, Umar, and Samir, who grew up in Manchester. Adam and Samir attended the now $15,000 a year private school, Cheadle Hulme.
Brothers Samir (L) and Umar (R).      Photo by Kevork S. Djansezian/Getty Images

The eldest sibling, Adam, worked for the Boohoo brand before cofounding fashion brand PrettyLittleThing in 2012 with his younger brother, Umar.

The eldest sibling, Adam, worked for the Boohoo brand before cofounding fashion brand PrettyLittleThing in 2012 with his younger brother, Umar.
Photo by Cindy Ord/Getty Images for NYFW: The Shows

The company started out as an accessory-only brand but has since grown to become an apparel brand that's targeted at 16- to 24-year-old women.

The company started out as an accessory-only brand but has since grown to become an apparel brand that
Photo by Matt Winkelmeyer/Getty Images

Source: The Guardian

Adam has since pivoted to property and finance.

Adam has since pivoted to property and finance.
Linkedin

He runs Kamani Property Group, which specializes in commercial and residential real estate alongside KM Capital, a Manchester-based seed fund, that's run as a private limited company. Adam stayed on a director of PrettyLittleThing up until 2017.

Up until 2017, Adam's brothers Umar and Samir were both directors at the company.

Despite shifting his attention away from the fashion side of the business, he's still a visible part of that world.

What a night! @prettylittlething opening of their new Los Angles office Well done @umarkamani ❤️

A post shared by Adam Kamani (@adamkamani) on Feb 20, 2019 at 10:50pm PST

 

Along with his wife, Charlotte McHale.

A wedding band is the smallest handcuff ever made, I’m glad I chose my cellmate wisely ❤️ Happy Anniversary ❤️

A post shared by Adam Kamani (@adamkamani) on Sep 1, 2019 at 11:21pm PDT

 

In 2017, the couple hosted a three-day wedding in Lake Como.

Mr & Mrs #CharSaysAdu #KamaniEverAfter #ChazzyChooSeAdi #AdiYes

A post shared by Charlotte (McHale) Kamani (@charlottekamani) on Sep 5, 2017 at 12:07am PDT

 

The wedding was reported to have cost $1 million and was attended by multiple British reality TV stars and TV celebrities.

Source: Business Insider.

Charlotte's Instagram feed documents the couple's glamorous vacations around the world

para-para-paradise

A post shared by Charlotte (McHale) Kamani (@charlottekamani) on Aug 25, 2019 at 11:29am PDT

The pair go skiing in Whistler and made trips to Dubai, Paris, Ibiza, and the Maldives.

 

The middle son, Umar, continues to run the PrettyLittleThing brand. Boohoo took a 66% stake in the brand in 2017 and bought the remaining stake in May for £269.8 million ($336 million).

The middle son, Umar, continues to run the PrettyLittleThing brand. Boohoo took a 66% stake in the brand in 2017 and bought the remaining stake in May for £269.8 million ($336 million).
Megan Thee Stallion and Umar Kamani attend PrettyLittleThing's BET awards pre-party at PrettyLittleThing Showroom on June 19, 2019 in West Hollywood, California.      Photo by Presley Ann/Getty Images

Analysts describe PrettyLittleThing as "the jewel in Boohoo's crown."

Analysts describe PrettyLittleThing as "the jewel in Boohoo
Umar Kamani.      Photo by Sean Drakes/Getty Images

Its revenues grew $644 million in the fiscal year ending in February, which translates as a 38% increase from the previous year, where revenues were up 107%.

Source: Reuters

CEO Umar has more than 778,000 followers on Instagram...

Didn’t come this far to only come this far

A post shared by Umar Kamani (@umarkamani) on Jul 20, 2019 at 9:29am PDT

 

...and is heavily embedded in the fashion and celebrity culture that surrounds his brand.

...and is heavily embedded in the fashion and celebrity culture that surrounds his brand.
Umar Kamani, Ashlee Simpson Ross, and Evan Ross attend the boohoo NYFW celebration at the boohoo Mansion on September 11, 2019 in New York City.      Photo by Craig Barritt/Getty Images for boohoo

He can regularly be seen at fashion events, hobnobbing with celebrities and influencers.

He can regularly be seen at fashion events, hobnobbing with celebrities and influencers.
Photo by Matt Winkelmeyer/Getty Images

"It's very easy to form an ego and get distracted by fame. I've nearly fallen into these traps myself but my number one desire is for this brand to blossom. It could become one of the biggest brands of all time, ever. I feel the hunger more than ever," he added.

Source: The Guardian

But despite his very public persona, he has insisted that he's not in it for the fame.

But despite his very public persona, he has insisted that he
Paris Hilton, Tessa Hilton, Umar Kamani, co-owner of Pretty Little Thing, and Nikki Hilton pose during the Pretty Little Thing x Saweetie Spring/Summer 2020 collection show as part of New York Fashion Week at The Plaza Hotel on September 8, 2019 in New York City.      Photo by Sean Drakes/Getty Images

"I get asked all the time: 'Do you want to be famous?' because I dress a certain way and I'm [moving] in certain circles," he told The Guardian's Zoe Wood. "If I wanted to be famous it would be very easy for me to do that … but I want to be respected for what I do."

"I know my life looks glamorous on Instagram but I put up what I choose to put up. I don't post pictures of my meetings or reading through data and speaking to America until 1am or 2am in the morning," he added.

"I know my life looks glamorous on Instagram but I put up what I choose to put up. I don
Will.i.am, India Love, and Umar Kamani attend the #PRETTY Video Release Celebration hosted by PrettyLittleThing.com at Stanley Social on February 22, 2019 in Los Angeles, California.      Photo by Aaron J. Thornton/Getty Images

Source: The Guardian

The youngest son, Samir (R), heads up Boohoo's menswear division, BoohooMan.

The youngest son, Samir (R), heads up Boohoo
Samir is photographed here with model Cara Delevingne.      Photo by David M. Benett/Dave Benett/Getty Images for Nasty Gal

Samir, who has been romantically linked to British reality TV stars in the past, lives a similarly glitzy life to his siblings.

Samir, who has been romantically linked to British reality TV stars in the past, lives a similarly glitzy life to his siblings.
Photo by Dana Pleasant/Getty Images for boohoo.com

Source: Daily Mail

His Instagram page is littered with photographs with celebrities...

#ZendayaEditsBoohoo

A post shared by Samir Kamani (@samirkamani) on Mar 24, 2018 at 9:04am PDT

 

...models...

@prettylittlething x @haileybaldwin launch!

A post shared by Samir Kamani (@samirkamani) on Nov 6, 2018 at 12:11pm PST

 

...and glamorous trips around the world...

Bonjour Paris

A post shared by Samir Kamani (@samirkamani) on Jan 19, 2019 at 6:35am PST

...where he might travel by private jet.

Touchdown

A post shared by Samir Kamani (@samirkamani) on Aug 24, 2018 at 6:10am PDT

 

But despite their lavish lifestyle, Mahmud and his three sons insist that hard work is still the priority.

Happy birthday to my Father

A post shared by Samir Kamani (@samirkamani) on Aug 29, 2019 at 12:24am PDT

 

"Some people like golf, others like football. I like work. People need a sense of self-worth and work provides that. Work is good for your soul,' Mahmud Kamani previously told The Mail on Sunday.

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