IHOP is opening a new fast-casual chain with pancake bowls and digital kiosks - here's what it will be like to visit

• IHOP debuted a new fast-casual chain called Flip'd by IHOP on Wednesday.
• The first Flip'd location will open in Atlanta in April, with more locations in other major cities set to follow.
• Flip'd serves menu items that are not available at IHOP, including breakfast burritos and pancake bowls, the latter of which are intended to make it easier to eat pancakes on the go.
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IHOP is launching a new fast-casual chain called Flip'd this spring, serving up "pancake bowls" to time-crunched customers in cities.

On Wednesday, the pancake chain announced plans to open the first Flip'd by IHOP this April in Atlanta, Georgia. IHOP is currently exploring opening more locations in other cities in 2020, including New York City; Washington, DC; and San Francisco.

According to IHOP's president Jay Johns, IHOP has been developing the fast-casual concept for roughly a year, as the chain has been working to better expand into cities.

"A lot of people in their morning routine go to a coffee place and frankly have to settle for potentially a substandard breakfast experience, because you're just buying what's available at the coffee shop," Johns told Business Insider.

IHOP developed a new menu for the Flip'd chain that mixes classics with new menu items. Among the new options are breakfast burritos, sandwiches, and pancake bowls, which allow customers to add sweet and savory toppings to made-to-order pancakes - served in a bowl to allow for on-the-go consumption.

Since Flip'd attempts to merge food made fresh with speed, Johns says that technology is key at the fast-casual chain. Here is a look inside what Flip'd by IHOP will look like, according to the chain's renderings.