<p class="ingestion featured-caption">The ELF Camo liquid blush is a great dupe for the Rare Beauty Soft Pinch version.Morewa Osawaru</p><ul class="summary-list"><li>As a <a target="_blank" class href="https://www.businessinsider.com/best-drugstore-beauty-products-from-makeup-artist-2024-4">makeup artist</a>, I love products from Rare Beauty — but lately, I've been using a blush from ELF.</li><li>The ELF Camo liquid blush has a buildable formula that gave my cheeks a natural-looking flush.</li></ul><p>As a makeup artist, I know blush is a crucial step in any <a target="_blank" class href="https://www.businessinsider.com/best-sephora-budget-beauty-products-from-makeup-artist-2024-5">beauty routine</a>. It adds the perfect amount of warmth to the cheeks and gives skin a healthy glow — but choosing the right product is easier said than done.</p><p>Like many US shoppers who <a target="_blank" class href="https://content-na1.emarketer.com/us-creator-driven-commerce-2024">turn to beauty creators and influencers </a>for recommendations, social media plays a role in the products I test out.</p><p>So, when the <a target="_blank" class href="https://howl.me/link/?url=https%3A%2F%2Fwww.sephora.com%2Fproduct%2Frare-beauty-by-selena-gomez-soft-pinch-liquid-blush-P97989778&publisher_slug=businessinsider&exclusive=1&article_name=businessinsider&article_url=https%3A%2F%2Fwww.businessinsider.com">Rare Beauty Soft Pinch liquid blush</a> first went <a target="_blank" class href="https://www.tiktok.com/discover/rare-beauty-soft-pinch-liquid-blush?is_from_webapp=1&sender_device=pc">viral on TikTok</a>, I knew I had to try it out. Since then, I've grown to love the product's pigmentation and shade range.</p><p>But last month, I purchased the ELF Camo liquid blush — which sells for about one-third of the price of the Rare Beauty version — and it left me pleasantly surprised.</p><p>I decided to test out both blushes side-by-side to see how they compare. Here's how it went.</p>