<p class="ingestion featured-caption">The reporter outside a Red Lobster in Maryland.Alex Bitter/Business Insider</p><ul class="summary-list"><li>Red Lobster says that it will emerge from bankruptcy later this month.</li><li>Now, the chain has to find a new strategy to bring in customers that's not just <a target="_blank" class href="https://www.businessinsider.com/review-red-lobster-endless-shrimp-bankruptcy-filing-2024-6">endless shrimp</a>.</li></ul><p>Over the past several years, restaurant chain <a target="_blank" class href="https://www.businessinsider.com/red-lobster-closure-restaurant-endless-shrimp-crab-private-equity-2024-7">Red Lobster</a> has gotten attention for one thing: the promise of <a target="_blank" class href="https://www.businessinsider.com/how-many-endless-shrimp-can-you-eat-at-red-lobster-2017-3">endless shrimp</a>.</p><p>As recently as last year, diners could pay $20 for all of the shrimp they could eat. But while customers loved it (maybe too much), the deal led to <a target="_blank" class href="https://www.businessinsider.com/red-lobsters-all-you-can-eat-endless-shrimp-backfires-2023-11">losses for Red Lobster's former parent company.</a></p><p>The chain filed for Chapter 11 bankruptcy in May, but <a target="_blank" class href="https://www.prnewswire.com/news-releases/red-lobster-receives-court-approval-of-chapter-11-plan-nears-exit-of-bankruptcy-302239845.html">Red Lobster says</a> that it's now on track to emerge this month from bankruptcy with new ownership, a new CEO, and fewer locations. It just has to figure out a strategy to win customers back — and make money this time.</p><p>I visited a Red Lobster outside of Washington, DC, to see what dining there is like and what the chain needs to change going forward. Here's what I found:</p>