If there's one major clothing store that successfully caters to both daughters and their mothers, it's American Eagle.
I know this because as a 30-year-old I've purchased clothes from the brand over the years, as do my 60-year-old mom and 22-year-old sister. We'll compare notes about the jeans, sweaters, and loungewear. Sometimes we borrow pieces from one another's closets or hand off something we no longer love.
Most recently, I noticed my mom wearing a pair of green corduroy cargo pants from American Eagle, and she observed my faux leather cargos from the brand. I might not wear her pants, and she probably wouldn't wear mine, but we both appreciated how they looked on one another and proceeded to share about our shopping trips.
In this example, American Eagle took the cargo trend and applied it to two separate styles that could appeal to a wide range of ages and styles. My mom, sister, and I have different styles, but we could all walk out of the store with an armful of clothes we like.
In 2023, the American Eagle reached record Q3 revenue of $1.3 billion, up 5% compared to the same period in the prior year.
American Eagle is the second favorite apparel brand among teens, according to a semi-annual Piper Sandler survey conducted between August and September 2023.
I visited The Gateway in Soho, American Eagle's massive concept store that combines six of its brands under one roof.