Irene Jiang / Business Insider
McDonald's breakfast has stood the test of time, but will it withstand the test of taste?
- McDonald's has long sat on the fast-food breakfast throne, but new forces threaten its sovereignty.
- As a result, the chain has been timidly tinkering with its breakfast menu, adding such oddities as breakfast bagels and McChicken breakfast sandwiches.
- But with its rivals growing stronger by the day, McDonald's must rally its breakfast forces and prepare for the epic battle to come.
- I took it upon myself to test McDonald's entire breakfast menu to see how well-prepared it is for the winds it must weather. And while its core is strong, it needs to be whipped into shape if it wants to fend off any would-be usurpers.
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McDonald's has long been the king of breakfast, but recently, the iconic chain has been tweaking its menu here and there in an effort to boost disappointing sales.
Times are tough and getting tougher.
After the Chicken Wars of August 2019, McDonald's chicken sales slumped. Then, one of McDonald's biggest rivals, Wendy's, announced in September it would be launching a breakfast menu nationwide in 2020 - replete with finger-lickin' chicken sandwiches of its own.
Then, McDonald's decided to add chicken to its breakfast menu in 2020.
Old dogs need to learn new tricks if they want to compete with the pups. McDonald's breakfast has so far stood the test of time, but will it withstand the test of taste? I tried everything to find out.