With over half of its business conducted online, kitchen and home furnishings company Williams Sonoma is one of the largest e-commerce retailers in the US, Business Wire reported.
That's partly why I'd never been inside one of its stores before.
I've purchased Williams Sonoma cookware from friends' online wedding registries many times, but I had never actually set foot inside one of its brick-and-mortar locations. I buy most of my kitchen items from big-box stores like Walmart and Target, or online on Amazon, so I'd never ventured to a specialty cookware store.
With William Sonoma's share price rising 67% over the last year, Zacks Equity Research reported in January, I decided to see what the hype was about by visiting one of its New York City stores. Zacks Equity Research attributes the recent success of Williams Sonoma to its expanding line of products and collaborations with brands like Netflix, its bolstered e-commerce platform, and its business-to-business strategy.
I went in not knowing much about the chain but came out already planning my next shopping trip.