Irene Jiang / Business Insider
I compared Wendy's cheapest burger with its most expensive one.
- Wendy's is all about the beef. It prides itself on using the same fresh, never frozen beef in all of its burgers.
- So if the beef is the same, then what's the point of an upgrade?
- I compared the cheapest burger at Wendy's with the most expensive burger, and I found that the value of an upgrade is in the added flavor.
- Even though the beef in both burgers was the same, the more expensive burger had much more interesting toppings and condiments.
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The average fast-food diner wants two things from a meal: value and beef.
The series of cheapest vs. most expensive burger comparisons continues with Wendy's, the chain that claims to have the beef. Wendy's main selling point is that its burgers feature beef that is fresh and never frozen but costs the same as any other fast-food burger.
So if the beef is the same, then what's the point of an upgrade?
Read more: I compared McDonald's cheapest burger with its most expensive, and the difference was staggering
As McDonald's removed its higher-end "Signature Craft" burgers from its menu earlier this year, Wendy's added three new "Made to Crave" burgers to its permanent menu. A triple version of the Bacon Jalapeño Cheeseburger is the most expensive burger on the menu at my local Wendy's. The cheapest is the Junior Hamburger.
I compared the two to see if the taste difference was worth the price difference, and the answer was, "absolutely".
Here's how it went: