Sol de Janeiro has built its identity around its famous Brazilian Bum Bum Cream, which claims to firm and tighten skin over time.
Although the brand was founded in 2015, it blew up online in 2023. Cofounder Heela Yang told Glossy in December that 90% of the brand's triple-digit growth came from organic social promotion.
Like many others, my interest was piqued. But one 8-ounce tub of the lotion costs $48, so I wasn't sure if it was a sustainable holy-grail product for my budget.
Luckily, Costco stocks a two-pack of 6-ounce Brazilian body butter creams from the brand Nutrius for $22. It's been dubbed a Bum Bum Cream dupe by some based on similar packaging and shared ingredients — namely cupuaçu butter, coconut oil, acai oil, and guarana extract.
I purchased both to test out just how similar the cheap and expensive products are.