Irene Jiang / Business Insider
I compared Burger King's most expensive menu item, the BBQ Bacon Triple Whopper, and its cheapest menu item, the classic hamburger.
- As the gap widens between wealthy and working-class Americans, people come to fast-food chains like Burger King to provide quality and value.
- To find out how much quality and value the Burger King menu can provide, I compared the most expensive burger with the least expensive one.
- Although one was much larger than the other, they were largely identical in terms of quality and value: mediocre.
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The gap between America's wealthy and America's working-class only continues to grow.
The death of America's middle class has led fast-food chains to change their strategies to appeal to customers at both ends of the economic spectrum.
And it seems to be working. Burger King recently added an Impossible Whopper to its menu, drawing in younger, more affluent customers and boosting sales.
Read more: These chains offer the best value in fast food, according to customers
So in terms of food quality, how low - or high - does Burger King go? To find out, I decided to compare the chain's most expensive menu item, the BBQ Bacon Triple Whopper, and its cheapest menu item, the classic hamburger.