Black Friday shoppers can sleep in this year. COVID-19 has led most retailers to forgo middle of the night openings and in-store only doorbusters. Instead, major retailers are spreading deals across several days or weeks, along with expanding online and curbside pickup options.
Walmart, Target, and Best Buy were some of the first to announce a plan that spread out Black Friday deals and focused on in-store safety. The National Retail Federation projected that overall holiday spending would be slightly down, at $997.79 per consumer, but 60% of shoppers in its survey said they planned to do at least some holiday shopping online.
Analysts from eMarketer predicted that holiday spending this year would total about $1 trillion, with a slight decrease in in-store sales but a 35% jump in online sales. The analysts predicted that as shoppers avoid crowds and are drawn in with monthlong sales, e-commerce spending would make up about $190 billion of the $1 trillion in holiday spending.
Here are the Black Friday store hours that have been announced so far.