- For Starbucks customers, the last ten years have meant many new ways to enjoy their morning coffee.
- From a focus on "Instagrammable" drinks that go viral to more sustainable initiatives such as strawless lids, Starbucks drinks have undergone quite a few changes as the company strives to reach billions of consumers worldwide.
- The Pink Drink, Starbucks Refreshers, and Teavana tea drinks were all added to Starbucks menus in the 2010s, indicating that Starbucks has been attempting to extend beyond its standard espresso coffee beverages.
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It may be hard for some Starbucks coffee drinkers to imagine a time without Cold Brew, almond milk, or Starbucks K-Cups.
Yet, at one time, these menu items and products were brand new.
After the cult-like following of the "Starbucks secret menu" began requesting custom fan-made drinks, secret menu items have even begun showing up on the official Starbucks menu, namely the fan-favorite Pink Drink.
Year after year, the brand is also leaning into the "Instagramable" quality of colorful and vibrant drinks, which can quickly go viral on social media, bringing in traffic and sales to Starbucks stores nationwide.
Here's how Starbucks drinks have changed and evolved over the last ten years.