From Amazon to Skittles, a new survey of the top 20 brands among Gen Z adults shows tech and snack brands reign supreme with the demographic

Sarah JacksonOct 2, 2022, 23:35 IST

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A new Morning Consult survey revealed the top 20 brands that Gen Z adults love most.
Tech reigned supreme, nabbing the top 4 spots, with Apple trailing behind at #20. Food and drink brands were another common favorite.

It's no surprise that tech brands are popular with digitally native Gen Z, but new data shows just how much.

A new survey from Morning Consult asked thousands of Gen Z adults (ages 18 to 25), which brands they viewed either "somewhat" or "very" favorably, and the top four slots all went to FAANG companies.

Snack foods and candy were also a hit, capturing several of the top spots.

Here are the top 20 brands most popular with Gen Z adults, in ascending order:

20. Apple: 75.92% of Gen Z adults have a favorable impression

Apple

19. Skittles: 76.27% of Gen Z adults have a favorable impression

Getty Images/Otto Greule Jr

18. Pixar: 76.61% of Gen Z adults have a favorable impression

Smith Collection/Gado/Getty Images

17. Capri Sun: 76.64% of Gen Z adults have a favorable impression

TKSandy Huffaker/Getty Images

16. Pringles: 76.71% of Gen Z adults have a favorable impression

Cans of Pringles are seen on display in New YorkThomson Reuters

15. Sprite: 77.39% of Gen Z adults have a favorable impression

George Frey/Getty Images

14. Dollar Tree: 77.42% of Gen Z adults have a favorable impression

Business Insider/Hayley Peterson

13. Cheetos: 77.45% of Gen Z adults have a favorable impression

David Tonelson/Shutterstock

12. Nike: 78.43% of Gen Z adults have a favorable impression

People wearing Nike sneakers queue outside a Nike store to buy the newly-released Nike sneaker in Shanghai on October 26, 2019.STR/AFP via Getty Images

11. Gatorade: 78.54% of Gen Z adults have a favorable impression

Shoshy Ciment/Business Insider

10. Oreo: 78.57% of Gen Z adults have a favorable impression

Crystal Cox/Business Insider

9. Kit Kat: 78.96% of Gen Z adults have a favorable impression

A Kit Kat chocolate bar is pictured in LondonThomson Reuters

8. Doritos: 79.32% of Gen Z adults have a favorable impression

Hollis Johnson

7. Target: 79.66% of Gen Z adults have a favorable impression

Associated Press

6. Walmart: 79.76% of Gen Z adults have a favorable impression

The Walmart logo is seen outside a Walmart store in Burbank, California on August 15, 2022ROBYN BECK/AFP via Getty Images

5. M&M's: 79.81% of Gen Z adults have a favorable impression

Charlie Riedel/AP

4. Amazon: 80.28% of Gen Z adults have a favorable impression

Mike Segar/Reuters

3. Netflix: 82.18% of Gen Z adults have a favorable impression

Streaming service Netflix (NFLX) carries thousands of movies and TV showsPhoto Illustration by Mateusz Slodkowski/SOPA Images/LightRocket via Getty Images

2. Google: 83.87% of Gen Z adults have a favorable impression

In this photo illustration the Google, Gmail and Google Maps app icons seen displayed on a smartphone screen.Rafael Henrique/SOPA Images/LightRocket via Getty Images

1. YouTube: 86.23% of Gen Z adults have a favorable impression

Reuters

I compared Walmart and Target, and found the two superstores are offering completely different types of convenience

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