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Dunkin' tracksuits inspired by the chain's Super Bowl ad with Ben Affleck sold out wicked fast

Feb 15, 2024, 18:37 IST
Business Insider
Ben Affleck collaborated with Dunkin Donuts on a new limited-edition menu.Bellocqimages/Bauer-Griffin/GC Images
  • Dunkin' released tracksuits inspired by its Super Bowl ad. The merch sold out in under 20 minutes.
  • The "DunKings" ad featured Ben Affleck, Matt Damon, Tom Brady, and several other celebs.
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Dunkin's cameo-filled Super Bowl ad paid off — quickly.

The coffee and donut brand started selling tracksuits on Monday after airing an ad during the Super Bowl. The ad featured "DunKings" Ben Affleck, Matt Damon, and Tom Brady sporting the tracksuits. The outfits, in the signature Dunkin' neon pink and orange colors, sold out in just 19 minutes, according to USA Today.

Listed on ShopDunkin.com, the tracksuit jacket and pants sold for $60 each.

A $40 pink DunKings bucket hat was also sold out as of Wednesday. Still available was a 40-ounce tumbler in your choice of pink or orange for another $40.

The items were all pre-orders and are expected to ship in the next 5 to 7 weeks, the website says.

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A four-minute, extended cut of the commercial featured celeb cameos from Charli D'Amelio, Jack Harlow, and Jennifer Lopez.

Along with the ad, Dunkin' released a limited-edition menu in collaboration with Affleck, a longtime fan of the brand who has said he has Dunkin' every day.

The menu includes the DunKings Iced Coffee, which is Affleck's go-to order, as well as the Mixed Berry Beats Dunkin' Refresher and the Hazelnut Heartthrob, which can be served iced or hot.

There's also the Everything Encore Breakfast Sandwich and an assortment of three DunKings Munchkins stacked on a skewer.

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