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Dollar General wants to be your bank

  • Dollar General is pushing farther into financial services for its customers.
  • Its latest partnership will give customers cash back on purchases through the Dollar General app.

Dollar General is trying to break into healthcare and expand the range of fresh foods it sells.

Increasingly, it's also trying to offer some of the same services as your local bank.

In January, the retailer signed a partnership with Ibotta, a financial services company. Ibotta will provide cash-back rewards on certain items that customers purchase through Dollar General starting this spring.

But it isn't the first time that the company has pushed into financial services. From money transfers to accounts connected to debit cards, the retailer has been adding these offerings for years.

Those services are a small part of Dollar General's business today. Customers "want and need" financial services like the ones Dollar General is offering, CEO Jeff Owen said on a May earnings call.

"These offerings aim to provide greater financial empowerment for customers while driving incremental traffic and profitability within our stores," Owen said.

Here's a list of all Dollar General's financial services. A Dollar General spokesperson confirmed that the list is current, but declined to offer additional comment.

Do you work at Dollar General or have information to share? Reach out to Alex Bitter at abitter@insider.com or via encrypted messaging app Signal at (808) 854-4501.

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